SPECIAL ADVERTISING SECTION
For decades, marketing research and insights firms have assisted brands and companies around the world with the goal of better understanding markets and consumers using quality data. Whether you are looking to gain in-depth insights from consumers, are interested in product testing or are searching for the best way to connect with your audience, a company that specializes in marketing research and insight can help point you in the right direction.
From consumer research to sampling, advertising research and more, the following companies located in Cincinnati, OH can provide a variety of quantitative and qualitative services along with the necessary channels and tools to assist you in reaching your business goals.
The SourceBook is the most comprehensive directory of market research and insights companies from around the world, listing over 6,000 companies. Our powerful search allows you to combine multiple criteria to locate the exact firm for your project. In our complete online directory, you can search multiple metropolitan areas, as well as map a single location or all locations.
Illumination – A Radius Global Market Research company
Jeff Bass, President
The merger between Radius Global Market Research and Illumination Research creates one of largest independent custom market research companies in the world. Our single-minded focus is helping organizations get closer to their customers to drive brand growth. To do so, Radius and Illumination creatively integrate the best of advanced data science with behavior-based research for deeper, more holistic human insights. We understand brands face complex challenges in development, marketing, and communication. We design an innovative mix of research approaches to get at your brand’s unique issues, and we execute with agility to meet your go-to-market demands. Radius and Illumination also advise Fortune 500s and industry leaders on how to infuse human insights throughout the organization for better strategic decision-making across all functions, and to transform to a more customer-centric brand.
Phone +1 513-774-9531
www.illumination-research.com
Ascribe
Debbie Marquardt
Founded in 1999, Ascribe helps the world’s largest market research firms, corporate researchers and customer experience professionals make confident decisions based on rich, real-time insights using a world-leading verbatim analytics platform. Ascribe’s comprehensive and flexible SaaS-based technologies use Natural Language Processing (NLP) data mining as well as sentiment and text analytics to enable accurate and fast analysis of verbatim comments regardless of channel or language. Resources for Market Research Firms and Customer Experience Insight Professionals: Ascribe Coder delivers a web-based, verbatim comment coding management system that is flexible, powerful and universal. Ascribe CX Inspector with X-Score is a customizable and feature-rich text analytics tool that uncovers insights from verbatim comments with ease. X-Score provides a customer satisfaction score and identifies the key drivers to increase satisfaction and loyalty. Ascribe CX Snapshot provides actionable insights by automatically analyzing and interpreting themes and opinions from verbatim comments. Ascribe Illustrator is an interactive research tool that transforms multiple sources of data (often in multiple languages) into an array of images in real time, from simple charts to detailed reports, as well as comprehensive dashboards. Ascribe Services provides rapid manual coding and classification of massive amounts of verbatim comments, in many languages, with accurate results.
Phone +1 513-241-9112
www.goascribe.com
RDI Sightline
Bruce Ferguson, Vice President
At RDI, we help our clients “win smart” by equipping them with in-depth insights that transform customer experiences across their organizations. We pair the industry’s best customer service with state-of-the-art research methodologies to meet and exceed every client need. Whatever the business requirement, we partner with our clients to formulate customized project plans that use complex data to produce simple, actionable results. RDI specializes in both qualitative and quantitative research for both B2C and B2B in a wide variety of industries including retail, restaurant, health care, insurance, financial, home services and CPG. In addition to our end-client work, RDI also provides support to other research companies across many functions including questionnaire design, scripting, data collection, coding, tabulation, report generation, analysis, recruiting, moderating and hosting. We are a premier partner for many research firms and pride ourselves on being the company they turn to for capabilities outside their skill set or for overflow assistance. RDI employees are industry veterans, with most having over 15 years of experience. We have a passion for industry trends and an overall curiosity about the markets and industries we serve.
Phone +1 859-757-2350
www.rdicorp.com/sirs
Brand Kinetics LLC
Michael Sack, Owner/Founder
All visual communication shouts—without using a single word. But when your visuals and written message contradict one another, your audience gets confused, and you lose their business. Using our quantified Visual Semiotics protocol, Brand Kinetics gives you insights into how your marketing communication is perceived. Our methods rely on neuroscientific principles to uncover emotional motivations behind buyer behavior. Brand Kinetics created quantified visual semiotics to show how the brain processes visual information. We’ve developed a system to interpret the structure of visual communication, independent of content, in any research context (Qual, Quant, Mobile etc.). Our protocol has worked in 101 countries. We’ve validated our methods in 56 countries. Our projects have won hundreds of international awards, including an advertising Gold at Cannes and two ARF Gold Ogilvy Awards. Brand Kinetics EPS Protocol (Emotional Positioning System®) is a NextGen Quali-Quant® advance on neuroscience. We share a 93% overlap with the leading neuroscience model, but our method takes it a step further. The application of our emotional insights for strategic planning is what sets us apart.
Phone +1 513-712-0604
www.brandkinetics.net
Directions Research, Inc.
Jim Lane, President
Directions is independently recognized as a top business decision insight firm. It combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues for many Fortune 1000 companies around the world. Directions is a privately held firm based in Cincinnati, Ohio with regional offices around the country. Directions is a full-service firm that provides custom-designed solutions tailored to meet client information needs with respect to timing, content, budget and strategic criteria. Directions excels in the areas of innovation and optimization, customer and brand experience and strategic business intelligence across a wide range of industries. With extensive experience handling research for packaged goods, restaurant, retail, financial services, technology and pharmaceutical companies, Directions executes studies globally among consumers, professionals, medical staff and other business-to-business respondents using a broad selection of data collection methods. Rather than invest in a data collection infrastructure, Directions partners with industry-leading data collection experts who provide high-quality data at competitive prices. This approach keeps Directions focused on creating the best research design for their clients, regardless of data collection methodology. And, with a deep bench of talented marketing scientists and research analysts, Directions provides unique insight, interpretation, recommendations and visualization, not just data.
Phone +1 513-651-2990
www.directionsresearch.com
MarketVision Research®
Tyler McMullen, President
MarketVision Research is a custom marketing research firm. Since 1983, the firm has worked with clients to meet their research needs and provide them actionable market insights. MarketVision offers advanced quantitative research design and analysis and also value-added qualitative research. The firm also has a proprietary internet panel and platform (Viewpoint Forum), a unique in-person interviewing facility and focus group suites in Cincinnati and Cleveland.
Phone +1 513-791-3100
www.mv-research.com
AcuPOLL Precision Research, Inc.
Jeff Goldstein, President
ACUPOLL Transcends the Status Quo™ to help clients drive growth through innovation and marketing – including four "Top 10" U.S. launches in recent years. New Spark MCR™ leverages advances in cognitive science for more realistic System 1 and 2 evaluation of product ideas, growth messages, e-commerce strategies and more. We go beyond traditional concept test methods, where concepts that don’t have "broad” appeal default to looking "bad," for better evaluation of passionate niches, premium extensions and disruptive category creators – three key strategies for growth today. And whether it’s concepts, packaging, ads or other messaging, we pinpoint the strongest soundbites to break through in a cluttered marketing environment. In addition to innovative online methods, AcuPOLL live sessions with Predictive Qualitative™ leverages the qual/quant technique we pioneered for the industry, led to development of six recent launches for the leading U.S. sandwich chain and is featured in "Advertising Age" for work on a Nestle Super Bowl ad. AcuPOLL Live helps quantitatively evaluate, qualitatively improve and rapidly iterate your most important initiatives to bring your vision to life.
Phone +1 513-943-0020
www.acupoll.com
Burke Institute
Jim Berling, Sr. V.P./Managing Director
Experience our unequaled commitment to excellence by attending one of 15+ highly acclaimed marketing research seminar offerings or combine a group of courses into a unique customized program for your organization. For over 40 years, marketing and marketing research decision makers worldwide have turned to Burke Institute, the premier provider of state-of-the-art marketing research training, for their professional development. Since our founding in 1975, Burke Institute has trained more than 85,000 participants from 10,000 companies, in 40 countries. We have developed a structured learning environment, using real world case studies, delivered by seminar leaders with advanced academic credentials who work in the field. Visit our web site and learn more about our seminars, certificate of proficiency programs, and on-site training options.
Phone +1 513-684-4999 or +1 800-543-8635
www.burkeinstitute.com
Various Views Research
Kevin Vaselakes, V.P. Project Services
Various Views Research is a full-service agency and helps clients in a variety of industries. Our scope and capabilities include quantitative and qualitative studies, virtual interactive wall research, online panels, focus groups, product testing and sensory measurement. Various Views has an experienced research staff as well as a robust network of research partners throughout the globe. In business for over 30 years, we are known for our expertise in recruiting, project management, quality results and service that goes above and beyond for our clients and respondents.
Phone +1 513-489-9000 or +1 513-387-2205
www.variousviews.com
Olivetree Insights
Carol Shea, Owner
Olivetree Insights amplifies corporate insights team effectiveness via planning and management software, coaching and best practice workshops. Our coaches help insights leaders identify and address departmental opportunities such as integrating big data and marketing research, building future-forward insights deliverables, creating systems for evangelizing insights and developing team KPI’s. Our software, and the processes it shapes, serves to strengthen business alignment, improve team performance, and save time and budget. Please visit olivetreeinsights.com.
Phone +1 513-321-3483
L&E Research
Lisa McGary, Client Relationship Manager
Cincinnati claims “The Queen City” as its nickname and L&E's uniquely designed facility is indeed fit for a queen, with more than 10,000 square feet of state-of-the-art space and technology that provide our clients with every comfort and professional advantage. L&E Cincinnati offers three spacious focus group suites and a large creative space, the Envisage Studio, for consumer directs, team meetings or ideation sessions. All rooms have modular tables for custom configurations, ample ledge and cork board space and the latest video conferencing, web streaming and digital recording technologies, including FocusVision and L&E Video Streaming.