With so many products available to consumers at any given time, how do you make your new or existing product stand out? The answer, in part, lies in marketing research. Research companies that specialize in product testing and product research have the tools and methods that can help your product or concept stand out against the competition and resonate with consumers. These research companies can help you successfully test and launch new products and concepts or improve and update existing ones, helping them to remain current on constantly-changing consumer opinions and tastes. These companies have the tools to test products in a variety of categories, whether it’s sensory testing for fragrances, taste testing for food and beverages or provide attitude and usage studies to measure consumer perception. For your future product testing and product research needs, consider these companies.
B2B International
Founded 1998 | 120 employees
Julia Cupman, VP
B2B International is the largest B2B-focused market research firm, with offices across North America, Europe and Asia-Pacific. Our client portfolio includes 600 of the world’s largest 1,500 companies. We have conducted 3,000+ B2B research studies spanning a wide range of sectors from traditional heavy industry to financial and business services. From sole proprietors to corporates, from procurement to production, we know how to reach the right audiences and extract the intelligence you need. As B2B specialists, we provide the most comprehensive range of B2B research services to give your brand a competitive edge. This includes the most experienced business-to-business NPD research team that can help you identify new markets and/or products, test concepts and prototypes and track the launch.
Phone 914-761-1909
www.b2binternational.com
Blueberry Marketing and Sensory Research
Founded 2001 | 30 employees
Kristen Robeson, Director, Qualitative
Lisa McGurk, Director, Quantitative
A full-service market research consultancy, Blueberry combines expertise in marketing research, product research and sensory science. We excel at exploring the consumer usage experience across the product’s sensory elements to understand the emotional connections that reveal aspirations and true motivators for product purchases. With a portfolio of quantitative, qualitative, sensory and proprietary techniques, we work across the product innovation pipeline from concept development through commercialization. Our insights guide the innovation pipeline, discovering white-space opportunities and bringing clarity to current product development and marketing efforts. Together, we develop superior products and create engaging customer experiences. Let’s talk about your innovation landscape.
Phone 267-954-0440
www.blue-berry.com
Complete Research Connection
Founded 2005 | 20+ employees
Chelle Precht, CEO/President
Complete Research Connection is not only a name; it is a statement of purpose. While we offer a full range of services, product testing (HUT/CLTs) is one of our specialties. CRC uses exacting standards to ensure recruiting is spot-on, quotas are monitored for exactness and data collection is managed to perfection. Our beautiful facility is newly-refreshed with five rooms of varying sizes and offers technology such as Revelation, virtual wall and eye-tracking, which can be used to enhance any project. We have a large kitchen able to be electrically wired to fit all types of commercial appliances.
Phone 614-220-4120
www.crcmr.com
CRG Global Test America
Founded 1989 | 450 employees
Mary Cunningham, CEO
CRG Global Test America is the premier data collection resource in North America. We have expertise in product testing for consumer packaged goods. Test studios are designed for product testing and feature sensory booths, ventilated fragrance chambers with sinks and mirrors, consumer and commercial kitchens, laundry rooms, client viewing, etc. We specialize in traditional and niche recruiting. Our field management services include designing study materials, management of product counts and logistics. We monitor field production and reports. We proactively and reactively provide data collection solutions. Datatelligence Online is our online community of over 400,000 households.
Phone 866-209-2553
www.crgglobalinc.com
Integrated Research Associates
Founded 1991 | 20 employees
Tim Ryan, Tom Schmidt, Jack Owens, Managing Partners
Thousands of innovative product ideas fail miserably each year. Why? It’s simply because artificial environments and claimed purchases rarely translate into real-world results. Integrated Research Associates has, for over 25 years, been the choice of Fortune 500 CPG firms to execute and analyze real, in-store test marketing studies, providing true answers and guidance to the ultimate question: “Will my new product be successful in the marketplace?” After your new idea has passed the concept or ideation stage, IRA is the best-in-class research partner to contact. We’ll design, execute and analyze test market results that allow CPGs to launch successfully.
Phone 513-361-2700
www.integratedresearch.com
kirbyRESEARCHVENUE
Founded 2015 | 10 employees
Marilyn Kirby, Principal
“Location, location, location,” long live the mantra of real estate, which is also important for in-person research studies. When your study requires the respondents to look, touch and feel, your recruiting can be helped by a venue in a good location that is easy to get to and close to your target demographics. kirbyRESEARCHVENUE is a unique facility that provides a secure, customizable, easy to transform space(s) for consumer clinics and focus groups. kirbyRESEARCHVENUE is at the confluence of Los Angeles and Orange counties and exposes a large and diverse demographic audience to choose from. Over 18,000 sq.ft. of space is available.
Phone 562-595-8075
www.kirbyresearchvenue.com
Pearl Strategy and Innovation Design
Founded 2010 | 8 employees
John Chan, Managing Director
Pearl is a brand strategy and innovation company. We help ambitious organizations succeed in the Canadian market by providing clear recommendations to their innovation challenges and brand strategy. We design flexible and customizable quantitative and qualitative product testing approaches that address your business and innovation objectives. We are different because we invest the time to understand your market, consumer and business, and look at every innovation challenge with diverse and fresh perspectives. In addition to product optimization, we provide innovation positioning and commercial launch plan recommendations that will drive successful launch execution. Contact Pearl for help with your innovation challenge!
Phone 416-575-2246
www.pearl-strategy.ca
RTi Research
Founded 1979 | 55 employees
David Rothstein, CEO
RTi boasts more than 30 years of product testing experience, supporting loads of successful product launches and, just as important, helping our clients avoid expensive missteps. In today’s high-stakes and unforgiving marketplace, optimizing your product and ensuring it stays that way are paramount. Navigating the many nuances of product testing requires a partner with extensive knowledge and experience; a partner like RTi Research. We are an AMA Gold Top 50 company and a Connecticut Top Workplace. Clients come to RTi seeking higher-level involvement, more insightful thinking and extraordinarily attentive service; they stay because we deliver – we support their success.
Phone 203-324-2420
www.rtiresearch.com
SIS International Research
Founded 1984 | 75 employees
Ruth Stanat, CEO
SIS International Research is a global market research and strategic market intelligence company providing full-service qualitative and quantitative research, fieldwork, data collection and strategy research. Our research solutions include product testing, new product development research, in-home usage tests (IHUTs), concept testing, usability research, pricing research, design research and surveys. Our services include recruitment, project management, fieldwork, data collection, interviewing, analysis and reporting. Uniquely, SIS has a strategy research unit providing market sizing, market opportunity and entry strategy, benchmarking and competitive intelligence. SIS also conducts full-service qualitative and quantitative research nationwide and worldwide. Our headquarters and focus group facility are located in New York, and our other key regional offices include London, Shanghai and Manila.
Phone 212-505-6805
www.sismarketresearch.com
SSI (Survey Sampling International)
Founded 1977
Chris Fanning, President and CEO
Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in over 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s employees serve more than 3,500 customers worldwide.
Phone 203-567-7200
www.surveysampling.com
Visit Product Development Research, Product Placement, Product Positioning Studies, Product Purchasing Studies, Product Testing Research and Product/Sample Pick-Up for a complete list of companies offering these services.