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Intercepts are a great way to gain face-to-face, in-the-moment consumer feedback, providing insight into real behavior. These specialized companies can provide everything you need to help with your intercepts, including research professionals who are trained to ask the right questions to get the most valuable and accurate insights from respondents. Professional interviewers can ensure that the right consumers are targeted, providing you with the most relevant insights. Along with delivering the people to conduct interviews, these companies also offer additional assistance, whether that’s by supplying software or writing the right questions to ensure both you and the respondent get the most out of the interview. Many companies offer intercepts in a variety of industries, including restaurants, retail, conferences and automotive. For your intercept research needs, consider these companies.

Confirmit

Founded 1996 

Ken Østreng, CEO

Confirmit enables organizations to build market research and customer experience programs that deliver richer insights to enable businesses to make smarter decisions. Our clients create multichannel research programs that engage customers, deliver a compelling respondent experience and provide high ROI. We work closely with insight agencies around the world, partnering with them to develop world-class technology that supports their growth. From incredibly robust data collection to AI-driven automation to cutting-edge innovations that make research faster and more efficient than ever, we’re here to support the entire research lifecycle. A partner for today, guiding your vision for tomorrow.

Phone 800-864-5266
www.confirmit.com

Creative Consumer Research

Founded 1976 | 13 full-time; 70 part-time (83) employees

Patricia Pratt, CEO

Creative Consumer Research (CCR) combines decades of market research and consumer insights expertise. We have specialization in intercepts at athletic events, festivals, malls, door-to-door low-incidence studies and transportation-oriented intercepts. We’re able to find the right people to provide the right kind of insights for your research needs. If your business requires research in Spanish-speaking markets, we staff a team of experienced market researchers fluent in spoken and written English and Spanish. CCR’s well-established network ensures that you receive the highest-quality customer service whether you are located in the United States or abroad. No matter the size or scope of research, we can create a custom-tailored research solution for your business.

Phone 281-240-9646
www.ccrsurveys.com  

CRG Global Inc.

Founded 1987 | 200+ employees

Mary Cunningham, CEO

Paul Cunningham, President

CRG Global is a vertically integrated company that offers extensive capabilities across most research methodologies, unequaled savings and the benefit of working with one supplier for your research needs. With 18 state-of-the-art facilities and 400,000+ members in our online panel, we have remarkable access to the American consumer. Our extensive capabilities in the U.S. combined with long-term international partnerships gives us a worldwide reach. We offer advanced technologies, including eye-tracking laboratories, QualTopics IDI software and laptops/tablets for large session and off-site testing. Select facilities include sensory booths, fragrance chambers, commercial kitchens, laundry rooms, focus rooms, client rooms and more.

Phone 386-677-5644
www.crgglobalinc.com

Custom Intercept Solutions

Founded 2004 | 20 employees

Mike Berendes, Chief Evangelist/Director, Sales and Marketing

Custom Intercept Solutions has been the leader in on-site, face-to-face insights for nearly 20 years. CIS combines best-in-class training, central planning and analytics with continuously-vetted local research professionals across all U.S. and Canadian markets to deliver the most accurate, relevant and timely insights on the real-world customer experience. Their “sweet spot” is face-to-face intercepts in-aisle, at the table or at live events but Custom Intercept is proficient at all on-site methodologies: live observation (in-the-moment activity, menu/signage navigation); shop-alongs (delivering in-depth item/category perceptions); mystery shopping (for compliance and service measurement); and targeted live-market sample. From Fortune 100 retailers/manufacturers and industry-leading QSR/table-service restaurants to major sports franchises, event venues and theme parks, CIS allows marketers to connect directly with customers by measuring the critical moment of truth: the experience.

Phone 612-294-2032
customintercept.com

Gold Research Inc.

Founded 2006 | 50 full-time employees, 5,500+ nationwide surveyors
Nitin Sharma, CEO

Market research and insights leaders wishing to do on-site research in retail stores, restaurants, business locations, conferences and events rely on us for in-the-moment qualitative and quantitative research. With a nationwide team of 5,500+ certified surveyors, we can survey on-site in any market! We specialize in intercepting and obtaining feedback from your customers while it is still fresh (including shopping pictures/videos). Incoming results are verified in real-time via our proprietary technology and research teams for accuracy and quality. Optimum for in-store research, concept/packaging testing, satisfaction research, exit interviews, mystery shops, pricing research and store audits anywhere in the U.S. or Canada. Current clients are Walmart, Kroger, Big Lots, Conagra, Dannon, Panera and Outback.

Call us today for your next on-site research project!

Phone 800-549-7170
www.goldresearchinc.com

House of Marketing Research

Founded 1976 | 22 employees

Amy Siadak, President and CEO

Welcome to intercepting – with a twist. How many more aha consumer insights could you glean about lifestyle, personal buying behaviors and brand preferences if your interviewers spoke fluent Spanish? Or Mandarin? Or Tagalog? Imagine connecting with key audience groups by relating to them in their own language – because language is a powerful bonding tool that creates a uniquely trusting rapport. Multilingual, multicultural diversity is what HMR brings to the research table. That, and our long-standing reputation for research excellence on a nationwide scale. For organizations from start-ups to Fortune 500 powerhouses, HMR creates ideal environments for game-changing qualitative and quantitative market research. Our specialty is multicultural. The advantage to you is multi-beneficial.

www.hmr-research.com
Phone 626-486-1400

KNow Research

Founded 2003 | 8 employees
Katrina Noelle, CEO

KNow Research is a full-service, female-driven qualitative insights consultancy on the front lines of research, delivering fresh insights through custom research design. Our QIIs (qualitative intercept interviews) are a quick and engaging way for fresh, authentic participants to share top-of-mind feedback on industries and brands that impact their lives in the form of a short qualitative interview. Our moderators intercept participants for conversations in-situ on products, messaging, store environments, packaging, marketing campaigns and promotional strategies as well as more open-ended explorations around any topic of interest. We conduct QIIs in retail locations or in pop-up insights booths, as a stand-alone methodology and/or for recruiting, for clients in the retail industry and beyond.

Phone 415-915-9270
www.knowresearch.com

Logit Group Inc.

Founded 1998 | 250+ employees

Sam Pisani, CEO
Aref Munshi, Vice President, Sales and Research Services

Our clients bring us projects of all types and sizes because we consistently work with them to achieve their research goals and enable them to focus on their part of the research process. We work quickly and efficiently and have quality assurance practices that exceed industry standards while maintaining a competitive pricing structure you can rely on. We believe in getting the job done right, on time and on budget. We specialize in online, phone and in-person interviewing. Some of our specialties include ethnic interviewing, B2B, international and political polling.

Phone 1-866-84-LOGIT
www.logitgroup.com

Q-insights™

Founded 1997 | 75 employees

Linda Giniewicz, Senior VP, Driven by Q-insights™

Oliver Moadel, VP, Driven by Q-insights™

Driven by Q-insights™ expertly handles automotive projects of any size. For over a decade, Q-insights has consistently demonstrated outstanding performance in the automotive research space due to their ability to recruit a wide spectrum of owners – from basic entry-level vehicles up to exotic and high-performance sports and luxury vehicles – their ability to recruit hundreds of car owners (and intenders) over a short period of time and their aptitude for gathering open and honest feedback. Offerings include car clinics, usability tests, focus groups, online research, quantitative telephone interviews, qualitative telephone interviews, quantitative telephone-to-Web interviews and ethnographic in-home research.

Phone 310-709-9031
q-insights.com/services/#automotive

Schlesinger Group

Founded 1966 | Circa 600 employees

Steve Schlesinger, CEO

Schlesinger is a leading international data collection and research services provider delivering a broad range of in-person and online solutions. We recruit for and deliver intercept data collection both where purchases are made and also anywhere else in field. Our markets include executive interviewing, medical interviewing and consumer interviewing. Our approaches include in-store tests, pen-and-paper surveys, computer/mobile/tablet/interviewing, mobile surveys and central location tests. Bilingual interviewers are available for diverse and high-quality interactions. Schlesinger Group has been managing intercept interviews for over 50 years in consumer and health care markets. Schlesinger Global Solutions supports worldwide intercept studies with one dedicated expert contact. Working in partnership with you, we provide a consultative and collaborative approach to project management and apply intelligent solutions to meet recruitment needs.  

Phone 617-542-5500
schlesingergroup.com


Visit Consumer Research, Consumer Research Consultation and Consumers for a complete list of companies offering these services.