While product development and testing may sound like straightforward steps, to ensure the creation of a high-quality product, companies must consider a range of factors. In-home use tests (IHUTs) offer researchers authentic insights into how individuals use products from the comfort of their own home.
These companies offer the resources needed to properly conduct IHUTs including targeted participant recruitment, assistance in the labeling, packaging and shipping of products, consultative services and more.
C&C Market Research
Founded 1993 | 300 employees
Thomas Morrison, Senior Project Director
As Malcolm Forbes wisely stated, “The best vision is insight.” IHUTs, or in-home use tests, provide a unique opportunity to gain invaluable insights directly from consumers about various products. C&C excels in recruiting these consumers and managing the entire fieldwork process, whether it be online, in person or a combination of both. Our extensive network of 32 C&C offices strategically located across the United States allows us to tap into localized databases, ensuring we can find the ideal consumers who align perfectly with your specific project requirements. By leveraging our deep understanding of local markets and consumer demographics, we deliver targeted recruiting solutions that drive successful IHUTs.
Phone 1-479-785-5637
www.ccmarketresearch.com
Decision Analyst
Founded 1978 | 120 employees
Jerry W. Thomas, CEO
Bonnie Janzen, President
Felicia Rogers, Corporate Executive Vice President
Decision Analyst is a recognized leader in in-home usage testing (IHUTs) and product optimization. Our experts have evaluated more than 2,000 consumer packaged goods and durable goods during the past four decades. We offer customized research and analytical services to help our clients improve existing products and create new products. Our product testing services include IHUTs, central-location taste tests, product clinics and product optimization techniques using choice modeling. We favor monadic testing of products but also design and execute paired-comparison, sequential-monadic and protomonadic tests. Optima®, our IHUT product testing system, predicts consumer acceptance, determines the optimal set of ingredients or features and optimizes pricing. Our team members have extensive experience in conducting and analyzing IHUTs and optimization studies. We own and operate consumer panels for IHUTs and have our own facilities for on-site labeling, packaging and shipping of test products.
Phone 1-817-640-6166
www.decisionanalyst.com/services/producttesting
Esearch
Founded 1995 | 10 employees
Michael Holmes, CEO
Amy Carley, Executive Vice President
Esearch has provided online market research since 1995. Esearch had a vision where market research data could be collected in hours, not days. A vision where respondents entered their answers on an electronic web form, where once the research was designed, it could be implemented immediately with results available while the topic was hot and while the questions were fresh. This vision led us at Esearch to develop one of the first online research panels. Esearch has grown up with the internet and has learned how to operate in this evolving environment with a focus on respect for panel members and quality, reliable data. Esearch respondents enjoy the opportunity to participate in a meaningful way. We recruit participants to test products in their everyday environments, providing authentic feedback that helps you understand how your products perform where it matters most.
E-mail Esearch@esearch.com
www.esearch.com
MarketView Research
Founded 1999 | 25+ employees
Jessica Cardella, Senior Vice President
MarketView Research’s award-winning in-home use testing expertise has fueled the growth of numerous top brands in the market today. Every day, our clients rely on our IHUT expertise to determine what product features appeal most to consumers – helping them navigate where to invest time, money and resources. From planning and survey development to fieldwork and analysis, our insights give you the leverage to accelerate innovation and create customer-centric products that stand out in the marketplace. And how do we do it? Simply deliver your product to our in-house facility and we’ll handle the rest. For over 25 years, our rigorous, quality-centric process has ensured that every detail of your test is handled with the utmost care. Our team provides support from start to finish – ensuring that the highest quality standards are met for every test, every time.
Phone 1-201-840-5286
www.mvrg.com
Mindfield – Tech Integration and Audience Solutions
Founded in 1980 as McMillion Research LLC
Jay Mace, Senior Vice President
Mindfield, your premier partner for customized research solutions in IHUT studies. As the first platform of its kind, we tailor our offerings to meet your unique needs across all verticals and study types, ensuring optimal follow-up return rates. Our rigorous participant validation process guarantees that every respondent meets our high IQD quality standards. With Mindfield, you’re not just choosing a research solution, you’re investing in quality and precision. Our cutting-edge technology and diverse audience solutions empower you to make informed decisions with confidence. Elevate your research experience and achieve exceptional results with Mindfield today!
E-mail jmace@mindfieldtech.com
Phone 1-304-343-4241
mindfieldtech.com
MMR Research Associates
Founded 1999 | 38 employees
John Rindone, Chief Operating Officer
For 25 years, MMR Research Associates has delivered crucial insights through diverse methodologies, including in-home use product testing, central location testing and customer intercepts at the point-of-purchase, often using geo-fencing technology. This expertise spans domestic and international markets, employing complex placement protocols and diverse recruitment methods to ensure reliable sampling, even with hard-to-reach targets. Our method-agnostic approach prioritizes business context before applying appropriate techniques. Advanced product attribute analysis, including Kano analysis, rewards and penalties techniques and key driver identification, provides crucial insights into user satisfaction and repeat purchase behavior. These methodologies uncover attributes that drive performance, limit success or have minimal impact. Since becoming employee-owned in 2019, MMR has deepened its commitment to providing actionable direction. Our focus remains on delivering full-service, agile marketing research solutions that yield crucial insights and drive growth and innovation for clients’ businesses.
Phone 1-770-650-5005 x160
www.mmrresearch.com
Murray Hill National
Founded 2013 | 35 employees
Susan Owens, COO
Murray Hill National has dedicated space for shipping and receiving IHUT test products and the ability to place your products across the United States face to face with your test participants. Clients trust Murray Hill National with thousands of studies per year as their research partner. In return, we deliver valuable solutions and high-quality recruitment for their consumer, health care, business-to-business and technology projects. For the last seven years Murray Hill National LLP, rebranded under new ownership, has advanced to one of the leading data collection and recruitment companies in the U.S. Our teams are committed to meeting your research needs. We provide high-quality health care recruitment with access to 465,000 physicians, nurses and more, and we organize 100+ patient panels. Our qualitative services extend far beyond the traditional focus group. Our call center has 45 CATI stations where we conduct all our telephone interviewing including qualitative, quantitative, phone-to-web or old-fashioned CATI. Call us today for your next project, your “national” recruiting experts – we find respondents!
E-mail susan@murrayhillnational.com
Phone 1-972-707-7645
www.murrayhillnational.com
Precision Research Inc.
Founded 1959 | 25-49 employees
Scott Adleman, President
At Precision Research, we specialize in marketing research focused on recruiting, placement and data collection for home-use product studies. Our mission is to deliver high-quality insights by partnering with brands to gather authentic feedback directly from their target audience. We excel in identifying and recruiting participants that fit specific demographic and consumer profiles, ensuring that the right products reach the right users. By conducting real-world home-use studies, we collect genuine consumer insights, helping brands refine their products based on actual user experiences. Our team is skilled in designing surveys and gathering data to create actionable reports, enabling businesses to make informed decisions that drive product development, innovation and marketing strategies. At Precision Research, we’re dedicated to providing the reliable consumer feedback brands need to succeed in today’s competitive market.
Phone 1-847-257-0827
www.preres.com
Symmetric, A Decision Analyst Company
Founded 2016 | 120 employees
Jason Thomas, CEO of Symmetric
Symmetric operates American Consumer Opinion® (a worldwide panel of millions of consumers, established in 1995) and five B2B worldwide online panels: Physicians Advisory Council®, Medical Advisory Board®, Executive Advisory Board®, Contractor Advisory Board® and Technology Advisory Board®. We have over 40 years of experience conducting in-home usage tests. Our professional team includes meticulous and dedicated industry experts. Our product processing and shipping facilities encompass 1,500 square feet with ample space for product storage. Facilities are temperature-controlled and cleaned daily. Employees who handle test products or work in the product-storage room are required to wear surgical gloves. At Symmetric, we place a high value on representative samples, scientific sampling methods and advanced fraud-detection systems. Our online panels are carefully balanced, continually refreshed and systematically cleaned. In addition to IHUT mailing, our services include programming, hosting, online communities, tabulation and coding.
Phone 1-817-649-5243
www.symmetricsampling.com/services/mailing
Various Views Research
Founded 2007 | 54 employees
Sharon Lally, CEO
With over 30 years of industry leadership, VVR proudly stands as the preeminent female-owned market research and consumer insights firm located in Cincinnati. Our enduring commitment to quality, value and meticulous attention detail define every facet of our operations. At VVR we craft exceptional qualitative and quantitative research journeys from beginning to end. At VVR, we are the IHUT experts because we provide the following: single point of contact, study design and consultative services, screening and questionnaire development, high-quality local and national recruiting/screening, packing and shipping to your exact specifications with a dedicated expert team, daily/weekly/timely recruiting and shipment tracking updates, reminders and follow-ups, customer/consumer support, data collection, tabs, analysis and full reports, post-use qualitative interviews (if desired).
E-mail slally@variousviews.com
Phone 1-513-387-2232
www.variousviews.com