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Measuring impact: How to refresh and reimagine trackers using a proven framework

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Values vs. value: How joy can improve a brand's relationship with its consumers Marketing Research Industry News October 2024 Names of Note October 2024 Research brings real protection for scam victims in the U.K. and beyond Creating an indispensable client-side insights and analytics team How to conduct customer feedback analysis The Power of Video: Why to Add Video to Your Quantitative Research How Colgate-Palmolive Grew Share of the At-Home Teeth Whitening Market 2x by Uncovering Category Barriers

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5 field management tips: How to efficiently run your qualitative marketing research

Seeing through various lenses: The power of diverse perspectives in marketing research

Integrating conversational AI into qualitative research processes

5 tips for conducting focus groups with hard-to-reach audiences The future of empathy: How researchers can benefit from chatbots 4 marketing research trends that will shape 2024

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Can marketing researchers embrace AI while balancing sustainability goals?

InsightFarm: Co-Creation: AI Prompt Approaches that Work!

Harnessing AI: Marketing researchers are the new power players in business

How AI can actually make research more  people-centric

Consumer Research View More ›

Seeing through various lenses: The power of diverse perspectives in marketing research

How Philips Accelerated Portfolio Optimization for its Oral Health Care Range

A Deeper Dive into the Spirits Category

How does a country’s cultural profile influence consumer responses to new products? Suzy: Trackers as a Building Block to Developing Comprehensive and Successful Business Strategy Capturing consumer insights: FMCG product sampling and event marketing