Usability Testing

We've grouped together all the information our site contains on usability testing research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Involving your core users: Lego and other firms have profited from getting key customer groups involved in product development. This approach can lead to creating products that have a built-in audience as well as generating goodwill among core users of your products.
Ratings rate highly: A study of Web sites from firms such as Best Buy, Circuit City and Wal-Mart showed the importance and impact on the e-commerce process of including consumer ratings and reviews.
By the Numbers: Total unaided awareness?: Question structure can have a big impact on the answers obtained when querying respondents about their awareness of advertising and products. The author presents some ways to make sure you are accurately measuring what you want to measure.
What works when?: A look at the drawbacks and advantages of several methods of testing Web sites, from focus groups (online and offline) to lab-based usability testing and unsolicited customer feedback.
Broad appeal: Reports on the findings of a study of the testing of TV commercials with consumers who have a broadband Internet connection.

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There are 42 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Seven rules for observational research: how to watch people do stuff: Observational research is becoming a popular method, yet many clients are not comfortable with it simply because they don't know how to get value from watching people. This article discusses seven rules for observational research that will help client and moderator alike.
Single-item attitude measures: The biggest rip-off in survey research: Organizations are increasingly conducting attitude research. This article discusses attitude assessment, focusing on why single-item attitude research is a bad choice.
Are we getting ahead of ourselves?: Turner Entertainment Group developed Digital Dashboard, an Internet-based diagnostic product to help managers of Turner Web sites track performance issues related to the Web sites. The company learned the endeavor was more problematic than helpful.
Observational research in a focus group setting: To get in-depth information about the ways people learn to assemble, install or use a product, the author suggests using a focus group setting that closely replicates an expected usage site. The author’s research with this technique found a variety of mechanical abilities among participants as well as a wide range of expectations about the experience and the impact such expectations have on the learning experience.
Consider your audience: DeCompras.com used qualitative research with Hispanic consumers in the United States to help with Web site development and improve sales.

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Related Glossary Terms

Usability testing: Involves putting a prototype or application in the hands of potential users in order to observe and gain feedback on how the design can be improved.

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Related Events

AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
MRA ANNUAL CONFERENCE: June 4-6, 2008; The Marketing Research Association will hold its annual conference on June 4-6 in New York.

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