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Marketing Research Training and Education

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Related Articles

There are 2 articles in our archive related to this topic.

Cold-calling that sells research
Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.
Qualitatively Speaking: Ten qualities for qualitative researchers
From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.

Related Glossary Terms

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Related University Programs

The University of Georgia
The Coca-Cola Center for Marketing Studies
terry.uga.edu/mmr/

Joint Program in Survey Methodology (JPSM)
University of Maryland 
www.jpsm.umd.edu

University of Texas - Arlington
MSMR Program
www.uta.edu/msmr/

The George Washington University
Alexandria Graduate Education Center
nearyou.gwu.edu/survey 

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Related Events

AMA MARKETING RESEARCH BOOT CAMP
May 22-23, 2008
The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
AMA ADVANCED RESEARCH TECHNIQUES FORUM
June 15-18, 2008
The American Marketing Association will hold its annual advanced research techniques forum on June 15-18 in Asheville, N.C.

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