Telephone Interviewing Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Each has its strengths and weaknesses: Telephone surveys have, in the past, been the method most used by research companies based on positive response rates and broad access to most U.S. households. With the continuing evolution of online surveys and the depth of Internet penetration, marketers and researchers must consider the pros and cons of each method carefully prior to commencing a research project. This overview discusses a variety of issues and considerations related to telephone and online survey research with the aim of providing direction for firms in the initial stages of developing or reviewing their approach to this area of research.
By the Numbers: Telephone vs. Internet data collection - a case study: The author, CEO of a research firm, explores results of his company’s research on research regarding differences in the results obtained from telephone studies versus online studies.
Research-to-go: Cell phone-based research is growing in popularity and in viability. The author reports on a survey his company conducted which measured the willingness of respondents to take part in mobile surveys and also provides some thoughts on how mobile surveys can best be used.
By The Numbers: An update on the state of 'working phone rate': A look at how working phone rate is computed and where it stands today.
Online makes more inroads: The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

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There are 104 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Going for the gold: Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.
Satisfaction by design: Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.
Conducting telephone research in the age of consumer advocacy: Consumer advocacy groups, do-not-call registries and anti-telemarketing devices have encouraged consumers to question the legitimacy of all unsolicited telephone calls, adding a challenge to conducting telephone research. This article addresses the challenges of conducting phone research successfully.
Research about nothing: This article is a tongue-in-cheek presentation of the results of Tele-Research's national omnibus that included a series of questions prompted by the popularity of the television show Seinfeld.
Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.

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Related Glossary Terms

Telephone interviewing: A survey/interview conducted with the participant over the telephone.

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Related Associations

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Related Events

AAPOR ANNUAL CONFERENCE: May 15-18, 2008; The American Association for Public Opinion Research will hold its annual conference on May 15-18 at the Sheraton Hotel in New Orleans. For more information visit www.aapor.org.
CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.

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