Hi-Tech Industry

We've grouped together all the information our site contains on conducting research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: ARF sessions look at Web metrics and MR data quality: Web metrics and research data quality were the focus of two forums held at the 2008 ARF conference.
Getting to know all about you: Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.
In Case You Missed It...March 2008: News and notes on marketing and research: Avon; the stationery market; teens and social media
Trade Talk: The big got bigger online in 2007: A look at Comscore Inc.'s annual report on trends in U.S. Internet activity.
Your brand can become their brand: Caught in between being true kids and more grown-up teens, tweens are a difficult and fickle group for marketers to reach. However, with the right strategies, including allowing tweens to get involved with personalizing products, marketers can create loyal, enthusiastic brand ambassadors and capitalize on the power of tween-generated word of mouth.

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There are 61 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: A look at our new look; going ethno in San Fran: Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.
Consider your audience: DeCompras.com used qualitative research with Hispanic consumers in the United States to help with Web site development and improve sales.
Measure it, change it: Future Shop uses an e-clipboard survey to measure customer satisfaction in its efforts to improve customer satisfaction at the store level and as part of a series of system-wide changes to enhance customer service.
Two voices, one goal: Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.
Integrating market research into the Web site development process: With the explosion of the Internet, a Web site can help a company become or stay competitive. This article discusses integrating market research into Web site development and strategy.

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Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE: August 8-11, 2008; The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
THE GLOBAL GREEN REVOLUTION: September 17, 2008; Frost & Sullivan will hold The Global Green Revolution, themed "Driving Growth Through Sustainable Technology and Innovation," on September 17 at the Parc 55 Hotel in San Francisco. For more information visit www.frost.com.

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