Statistical Analysis

We've grouped together all the information our site contains on statistical analysis and statistics to help you quickly and easily find related statistical software, articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Challenging the status quo: Qualitative research, because of its impressionistic and emotional characteristics, is often viewed as being in direct conflict with the more objective, measurable forms of quantitative research that are favored during the product development process. Yet qualitative methods are ideally suited to establishing the context in which consumers use a product and exploring the emotional connections that consumers have - or don't have - to a product. The author argues that both qualitative and quantitative methods have their place in the process and outlines how the two types can be used in concert for more effective product development.
Data Use: Knowing the score: The article introduces the concept of the performance score, which is created by a weighted measure of attributes as they relate to a key attribute and is designed to give marketers an at-a-glance way to understand research results. Examples involving retail salespeople, magazine cover choices and restaurant satisfaction are cited.
How deep do you go?: When presenting research results, researchers excel by communicating an accurate and practical view of the business situation at hand and by knowing how to tailor their presentation to the needs of their many audiences. Some groups require a minute level of analysis, some a broader view. Knowing when to employ each type of approach is the key to making research findings relevant and helpful to your audience.
By the Numbers: Mastering the art of writing quantitative research reports: Quantitative research report-writing is really about telling a story. The authors provide tips and guidance on how to structure that story to create reports that enlighten and enthrall the end users.
Data Use: Does the rating scale make a difference in factor analysis?: Using examples, the author examines the differences between a seven-point and a 10-point rating scale and argues that a 10-point scale works especially well in cross-cultural situations.

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There are 610 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Portable electronic interviewing device goes where the respondents are: This article describes a portable computer kiosk that can be placed attended or unattended in high-traffic locations such as malls or department stores to conduct surveys and gather respondent data. The system offers multilingual options, touch-screen as well as standard keyboard formats, and can edit and present digital maps that can determine where a respondent lives. Various applications for the technology are highlighted.
Symphony tunes into research: The Jacksonville Symphony Orchestra completed a series of focus groups and a telephone survey to determine how it might increase its ticket sales. The key issues addressed in the focus groups were quantified in the telephone interviews.
A review of four powerful data analysis programs for Windows 95: Statistical analysis programs for the PC have become increasingly powerful over the last several years. This article discusses four programs for analyzing, displaying, translating and exploring data: DBMS/COPY, DeltaGraph 4.0, SPSS Diamond and SYSTAT Version 7.
An insider's guide to conducting effective research in developing countries: Studying local cultures to ensure that research goes smoothly can be time-consuming, but research firms specializing in international work are available. This article provides a guide on how to conduct effective market research in developing countries.
Understand the mind of the market: This article examines the use and analysis of in-depth conversations, drawing distinctions between research conversations and research interviews. The former is designed to produce and uncover findings not obtainable through the latter.

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Related Glossary Terms

Statistical analysis: The analysis and interpretation of collected data for the purposes of summarizing information to make it meaningful and usable.

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Related Associations

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Related Events

CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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