Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Software Review: Revelation qualitative software platform: Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept
How to make sure your physician surveys are giving you accurate information: In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.
A report on the 2008 Confirmit Market Research Software Survey: Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.
Using morphological content analysis to mine insights from qualitative interviews: The author details the business-to-business application of morphological content analysis, which provides a systematic approach to analyzing interview transcripts. An example in the consumer electronics industry is provided to illustrate the main concepts.
Qualitatively Speaking: Technophobia in qualitative research: Using technology for qualitative analysis can open up new and interesting insights into consumers’ activities and behaviors. The qualitative research industry needs to recognize technology as an opportunity and not rely solely on traditional methods.

See more articles on this topic

There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Statistics software meets Windows: This article reviews the Windows version of SPSS and Systat statistical analysis programs from the perspective of users who analyze survey and database data. It describes the programs’ strengths, weaknesses and hardware demands.
Computers know "how" but they don't know "what": This article points to several potential pitfalls of taking statistical software results at face value.
Right on schedule: TCS Management Group conducted a telephone survey with current customers of its TeleCenter System, which helps companies optimize work schedules. The study’s main objectives were to update its customer database, measure the level of satisfaction among software users and their managers, and determine the likelihood of attendance at the upcoming Users Forum.
In pursuit of software: major programs you won't want to miss: Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.
Is there a SUIC in your future?: Technology can play a large role in research. This article contains information about many software applications being used in research and other business fields.

See more articles on this topic

Related Glossary Terms

Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

Search for more...

Related Associations

View all associations...

Related Events

BURKE PRACTICAL CONJOINT ANALYSIS AND DISCRETE CHOICE MODELING SEMINAR: August 4-6, 2009; Burke Institute will hold a seminar focused on practical conjoint analysis and discrete choice modeling on August 4-6 in New York. For more information visit www.burkeinstitute.com/schedules.
ESOMAR ANNUAL CONGRESS: September 15-18, 2009; ESOMAR will hold its annual congress on September 15-18 in Montreux, Switzerland. For more information visit www.esomar.org.

View more related Events...