Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Liven up your qualitative with these online solutions: A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.
Trade Talk: Industry study finds researchers struggling, adapting: The 2009 Research Industry Trends study from Rockhopper Research takes a look at where research is hurting the most, where research is headed and how researchers are feeling.
Transform your tracking studies: Take them off autopilot to increase their impact and ROI: Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.
Software Review: Ruby tabulation software: Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.
Software Review: Revelation qualitative software platform: Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

See more articles on this topic

There are 55 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete choice modeling comes to the PC: This article reviews two programs developed for discrete choice modeling: CBC (Choice-Based Conjoint) from Sawtooth Software and Ntelogit from Intelligent Marketing Systems.
Measure it, change it: Future Shop uses an e-clipboard survey to measure customer satisfaction in its efforts to improve customer satisfaction at the store level and as part of a series of system-wide changes to enhance customer service.
Do it yourself, Web-style: Self-completed Web surveys offer many advantages, but the enormous potential of Web surveys must be balanced against the weakness that most North American households do not have computers or Internet access. This article reviews Web survey software from three providers: SSI Web, the Survey System and Survey Pro.
Software Review: Voxco's Pronto: This article reviews Voxco’s Pronto software, a predictive dialing solution.
Windows 95: Should you upgrade now?: It is sometimes difficult to know when to upgrade software. This article discusses the pros and cons of updating to Windows 95 as well as what you can expect.

See more articles on this topic

Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

Search for more...

Related Associations

View more related associations...

Related Events

SKIM/SAWTOOTH SOFTWARE EUROPEAN EVENT 2010: May 26-28, 2010; Together SKIM and Sawtooth Software will hold the annual European software conference on May 26-28 in Cologne, Germany.
SAWTOOTH SOFTWARE CONFERENCE 2010: October 17-19, 2010; Sawtooth Software will hold its annual research conference on October 6-8 at the Newport Beach Marriott in Newport Beach, Calif.

View more Related Events...