Market Research Software

We've grouped together all the information our site contains on marketing research software to help you quickly and easily find related software titles, reviews, articles, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

'Do something about PowerPoint!': The authors report on researchers' views of and plans for mixed-mode research, their sources of sample, their preferred distribution modes and what kind of analysis and reporting capabilities they hope software makers will offer them in future releases.
Portrait of a data miner: Drawing from a survey of 214 data miners from around the globe, the authors explore the processes and tools used by data miners and look at the challenges they feel are facing the industry and what kind of features data miners look for in their software.
Are research software sales due for an increase?: A worldwide survey of researchers found interest in changing current software packages and a surprising reliance on in-house-built data analysis tools.
Software Review: Vision Critical: Vision Critical's flagship product is a hosted ASP solution that integrates powerful panel management with online surveys and real-time reports.
Software Review: Techneos Entryware 6: A review of Entryware 6, software for mobile computer-aided personal interviewing (MCAPI), from Techneos.

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There are 42 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A promising new data viewer and publisher from ISPC Software: Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.
Do it yourself, Web-style: Self-completed Web surveys offer many advantages, but the enormous potential of Web surveys must be balanced against the weakness that most North American households do not have computers or Internet access. This article reviews Web survey software from three providers: SSI Web, the Survey System and Survey Pro.
Computers know "how" but they don't know "what": This article points to several potential pitfalls of taking statistical software results at face value.
Real-time competitive benchmarking via the Internet: Four companies in the customer relationship management software industry used e-mail and the Internet to assess customer satisfaction and loyalty compared with that of their closest competitors.
Analytical software extends its reach: The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.

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Related Glossary Terms

Marketing research software providers: Any firm that produces or manufacturers software for the purpose of aiding the marketing research industry.

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Related Associations

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Related Events

CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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