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Retail Industry

We've grouped together all the information our site contains on conducting market research in the retail industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: The Web drives sales, but not all by itself
A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.
Using market research for business and public policy decisions in consumer lending
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.
Data Use: Knowing the score
The article introduces the concept of the performance score, which is created by a weighted measure of attributes as they relate to a key attribute and is designed to give marketers an at-a-glance way to understand research results. Examples involving retail salespeople, magazine cover choices and restaurant satisfaction are cited.
Getting to know all about you
Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.
Trade Talk: Two vexing questions have been put to rest
Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?

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Related Articles

There are 98 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Don't believe these seven Web myths
Some merchants mistakenly assume that in-store customer loyalty will translate to Internet customer loyalty. This article discusses the reason why loyalty in these different fronts is disparate, noting the importance of market research prior to entering the “e-front” and seven Web myths.
High-tech mystery shopping:
Mystery shopping has become a standard corporate practice, with results that can be used in training and employee reward programs. This article discusses how companies that use results in a positive manner can be enhance their efforts by adding audio and video. The discussion includes benefits of audio and video shopping, how audio and video shopping work, cost and using mystery shopping effectively.
Defending against private-label
When manufacturers look to cost reductions as a means of competing with private-label offerings, testing must be done with extreme care and a focus on sensitivity.
Singles' lifestyles explored in JCPenney study
A recent survey by JCPenney explored the lifestyles and tendencies of the singles population. The consumer study, conducted by the Public Issues and Consumer Programs department of the JCPenney Co., helped the retail giant to better understand the approximately 77 million singles living in the United States.
Mystery shopping 101
In practice for decades, mystery shopping has been gaining in popularity. This article discusses the basics of mystery shopping.

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Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE
August 8-11, 2008
The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
AMSRS NATIONAL CONFERENCE
September 14-16, 2008
The Australian Market & Social Research Society Limited will hold its national conference on September 14-16 at the Melbourne Exhibition and Conference Centre in Melbourne, Australia. For more information visit www.amsrs.com.au.

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Related Discussion Topics

Retail Stores Image
07/12/2008 by Mohamed A. Cader