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Research Industry

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Are researchers ready for Web 2.0?
Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.
By the Numbers: Protecting online survey data integrity
The article outlines ways to handle various forms of undesirable respondents during the questionnaire design process, including the use of personal access codes, question-based verification and time-elapsed verification.
Quality matters when designing panel questionnaires
The authors conducted research-on-research to examine the impact of a number of questionnaire design issues - including incomplete scales, poor wording and use of the negative - on data quality.
Software Review: mTABweb
With mTABweb, Productive Access Inc. has successfully migrated its mTAB desktop survey analysis program to the Web.
Trade Talk: The Web drives sales, but not all by itself
A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

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Related Articles

There are 222 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Software Review: Voxco's Pronto
This article reviews Voxco’s Pronto software, a predictive dialing solution.
Linking research and revenue
Most company executives perceive research as a cost rather than as a means to increase revenues. This article shows how research can increase a company’s bottom line by presenting several approaches that link research to revenues.
War Stories March 2002
True-life tales in marketing research.
How to use the instant marketing research jargon generator
In this short, humorous article, the author offers a solution for marketing researchers trying to find a creative way to describe their work – the “Instant Market Research Jargon Generator.”
Call result codes: A proposed universal system
Call result codes tend to be consistent across research organizations. While callers use these codes, they are rarely asked for input in code creation. This article proposes a universal coding system, detailing the codes the system would include.

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Related Glossary Terms

Marketing research
The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management.

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Related Discussion Topics

The feedback is appreciated
06/24/2008 by Dan Quirk
Need for the book
06/24/2008 by Molshree Pandey
Interest in market research books
06/17/2008 by Ian L. Straus
RE: Book ideas
06/10/2008 by Lisa Deforey
Good Possibilities
06/09/2008 by William Bailey

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Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE
August 8-11, 2008
The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
IIR SCOPE 2008 SEGMENTATION 2.0
August 18-20, 2008
IIR will host is Scope 2008 event focused on segmentation on August 18-20 at The Hilton La Jolla, Torrey Pines hotel, in La Jolla, Calif. Register with code: XM2045Quirks and save 15 percent off standard rates.

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Related Suppliers: Research Companies from the SourceBook

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Specialties

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