Recruiting

We've grouped together all the information our site contains on recruiting to help you quickly and easily find related articles, recruiting companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Best practices for online qualitative research: Part II of the two-part article focuses on evaluating recruits, ensuring active participation, offering incentives and the best ways to assemble online discussion groups.
Heart maps and tarot cards: QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.
Looking for a few to stand for the many: When a government agency asked the author’s firm to locate communities in which to conduct focus groups with black households, it turned out to be a very involved process. The article details how the firm narrowed the list of possible communities from thousands to six.
One true methodology?: By adhering to a set of moderator best practices no matter the qualitative methodology, the author argues that complaints about the qualitative process can be effectively neutralized.
Trade Talk: Book shows how to dominate the Dominator: A review of the book Dominators, Cynics and Wallflowers, which explores how moderators can handle a variety of troublesome respondent types.

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There are 36 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Starting the dialogue: Research with gay consumers offers a host of hurdles. The author presents guidelines for the various approaches - qualitative and quantitative - and presents findings from some of her firm’s research with GLBT consumers.
Not-so-stupid recruiting tricks: Recruiting has become more complex over time. This article discusses five tips for improving recruiting.
Qualitatively Speaking: Virgins or veterans?: Most focus group facilities have respondent databases. This article discusses respondent databases, including when to use them and when to insist on recruiting from the general public.
New measuring sticks for media and other marketing-mix variables: This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
For international focus groups, local is best: Conducting focus groups abroad isn’t the same as conducting them in one’s home country. This article discusses conducting focus groups internationally, including moderator, recruiter, and facility selection; materials translation; moderator briefing; translator; and preparation.

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Related Glossary Terms

Recruitment: The process of securing participants for focus groups who meet specific demographic or other project requirements.

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Related Associations

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Related Events

AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
AMA SUMMER MARKETING EDUCATOR"S CONFERENCE: August 8-11, 2008; The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.

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