Public Opinion/Social Research

We've grouped together all the information our site contains on public opinion research and social research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using market research for business and public policy decisions in consumer lending: Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.
In search of synergy: Looking at an advertising and marketing campaign as the sum of many parts can help give a truer picture of the impact and effectiveness of each part. The author explores how to think about this holistic process and cites examples from an energy utility which saw returns from a series of ads that focused on different aspects of being environmentally friendly.
A slight change in the route: The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.
Changing times?: A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.
Data Use: Getting your money's worth with virtual targeting: Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

See more articles on this topic

There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
Omnibus study examines life in Russia: SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.
Trade Talk: Book provides valuable insight into U.S. lifestyles: This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
TQM comes to Main Street: Lakewood, Ohio, surveyed residents to determine their satisfaction with city services, establish priorities, allocate resources and create benchmark information against which to monitor progress.
Telephone survey measures city's quality of life measures: Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.

See more articles on this topic

Related Glossary Terms

Public opinion studies: The study of the consensus view of a population on a topic. Also known as opinion polls.

Search for more...

Related Associations

View all associations...

Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE: August 8-11, 2008; The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
AMA ANNUAL RESEARCH CONFERENCE: September 14-17, 2008; The American Marketing Association will hold its annual marketing research conference on September 14-17 at the Boston Marriott Copley Place in Boston. For more information visit www.marketingpower.com/research.

View more related Events...