Political Polling

We've grouped together all the information our site contains on political polling to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Getting your money's worth with virtual targeting: Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

There are 3 articles in our archive related to this topic.

NBC/Journal poll is tested, precise process: NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.
Lessons from Florida: The 2000 presidential election debacle generated important questions. This article addresses these questions from a research perspective.
Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

Related Glossary Terms

Political polling: Survey of the public or of a sample of public opinion to acquire information in regards to a political candidate or issue.

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Related Associations

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Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE: August 8-11, 2008; The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
AMA ANNUAL RESEARCH CONFERENCE: September 14-17, 2008; The American Marketing Association will hold its annual marketing research conference on September 14-17 at the Boston Marriott Copley Place in Boston. For more information visit www.marketingpower.com/research.

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