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Research Panels

We've grouped together all the information our site contains on research panels to help you quickly and easily find related panel companies, articles, events, jobs, associations, glossary definitions and more.

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

An unwanted impact
Using data from his firm's polling efforts, the author explores the effects of various forms of faulty survey-taking, such as speeding, inattentiveness and dishonest answers, on survey results.
Build a consensus, focus on quality
The article explores the creation of and ideas behind the Advertising Research Foundation’s new Online Research Quality Initiative and Online Research Quality Council. The author is chairperson of the council.
By the Numbers: Tragedy of the commons revisited
In a follow-up to his 2005 article on telephone research, the author applies the same concept to online research, arguing that the industry has a duty to preserve and protect its most valuable natural resource: cooperative, willing research respondents.
Catch me if you can
In research-on-research, executives from e-Rewards and Maritz Research detail their firms’ efforts to identify and control the effects of various types of undesirable online research respondents. A comparison of results from good and bad respondents is also analyzed.
Thoughts from the technicians
At the 2007 meeting of the Association for Survey Computing, presenters offered a number of provocative takes on the current state of data-gathering, specifically online research. Issues regarding data quality, problem panelist types and ways to earn respondent trust were explored.

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Related Articles

There are 27 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

What's my motivation?
Respondents in Survey Sampling International’s online panels explain why they participate in the research process.
Using an in-house sales panel to enhance a total marketing research program
Mutual of Omaha Insurance Co. established an ongoing agent panel to complement its primary consumer research to explore issues such as advertising effectiveness, product concepts, sales ideas, market/buyer characteristics and other marketing-related issues. A short survey was used to determine agent willingness to be a panel member and to develop profiles of the responding panel members.
Going for the gold
Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.
Scan data adds up to big numbers
This article discusses Information Resources Inc.’s scanning data and analysis services, InfoScan and PromotionScan. InfoScan uses scanner data from product purchases to provide weekly measurements of volume, market share, price and promotional conditions. InfoScan integrates this scanner database with the individual purchases of over 70,000 representative households from IRI’s consumer panel. Ocean Spray Cranberries, Inc. uses InfoScan and IRI's PromotionScan a service measuring the sales increase generated by each of its promotional events.
Drawing a few from many
With some 500 million people online worldwide, the Internet has succeeded in bringing the world community together. This article discusses using online panels to research the Asian market, including establishing and maintaining the panel and limitations.

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Related Glossary Terms

Panel
A survey in which the same respondents are interviewed several times over an extended period. Also called longitudinal analysis. Group interviews (focus groups) are sometimes called panels.

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Related Events

AMA MARKETING RESEARCH BOOT CAMP
May 22-23, 2008
The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
MRIA ANNUAL CONFERENCE
May 25-28, 2008
Canada’s Marketing Research and Intelligence Association will hold its annual conference on May 25-28 in Winnipeg.

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Related Suppliers: Research Panels

  Find a panel using our directory of research panels

Related Suppliers: Research Companies from the SourceBook

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Related Job Postings

Consumer Panel Manager, US
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Director Global Panel Retention & Analytics
Northern New Jersey, New Jersey
Director, Client Development - LA
Los Angeles, California
Manager or Director, Client Development
New York City, New York
Manager/Sr. Manager, Shopper Insights
Little Rock, Arkansas

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