Non-Profits

Recent Articles

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Bilingual, bicultural and more

The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

Related Articles

There are 18 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Dialing for dollars

To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses

Trade Talk: Brand names offer emotional and psychological benefits

This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.

For art's sake

Two North Carolina arts councils used a phone survey and focus groups to better understand community and audience.

Preserving the preservationists

The U.S. Fish and Wildlife Service enlists the help of a research and advertising firm to determine how to reach a new audience and broaden the market for duck stamps, currently required for duck hunters and of interest to stamp collectors. The focus groups tested a range of creative appeals, including: buying the stamps as a way to save the environment; buying and collecting them as an investment; and giving stamps as gifts to others. The focus groups helped determine that the stamps’ beauty and collection value weren’t enough to entice buyers, and instead, stamps were offered to consumers as a way to save wetlands.

Measuring sponsor longevity using survival analysis

Many enterprises depend on long-term relationships with clients who send regular payments. In its efforts to obtain and retain donors, Compassion International used survival analysis to determine how long a typical sponsorship lasts.

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