Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Challenging the status quo: Qualitative research, because of its impressionistic and emotional characteristics, is often viewed as being in direct conflict with the more objective, measurable forms of quantitative research that are favored during the product development process. Yet qualitative methods are ideally suited to establishing the context in which consumers use a product and exploring the emotional connections that consumers have - or don't have - to a product. The author argues that both qualitative and quantitative methods have their place in the process and outlines how the two types can be used in concert for more effective product development.
How deep do you go?: When presenting research results, researchers excel by communicating an accurate and practical view of the business situation at hand and by knowing how to tailor their presentation to the needs of their many audiences. Some groups require a minute level of analysis, some a broader view. Knowing when to employ each type of approach is the key to making research findings relevant and helpful to your audience.
Old methods, new approaches: QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.
Qualitatively Speaking: Learning from the little ones: The author offers real-world tips on conducting qualitative research with kids, touching on everything from keeping young respondents from falling asleep to the dangers of revolving chairs.
Call the right play: Four different theories on when to introduce a brand in a TV ad are explored, including examples of the best situations in which to use each approach and each one's strengths and weaknesses.

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There are 471 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Simplifying research in Japan: Cultural and economic differences between countries have posed significant problems for the move to make market research an internal product. This article demonstrates the processes and reasoning behind some market analysis studies conducted in Japan.
Motivational research: Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. This article discusses motivational research, including the three major techniques: observation, focus groups and depth interviews.
Unearthing the truth: There are many types of construction equipment, without which modern construction would not be possible. The most versatile and most often purchased type is the loader backhoe. This article is a case study of how one of the oldest and most successful construction equipment companies used marketing research to develop advanced designs for loader backhoes.
Unruly tangents in health care focus groups: Health care focus groups have a familiar tension. So much so that the tangents that arise are almost universal. This article addresses these tangents, which include managed-care bashing, unlikely health care reforms and the use of the focus group as a therapy session.
Successful online qualitative market research: Every research methodology has its challenges. Using research studies for support, this article addresses online qualitative market research, including a comparison to traditional methods, moderators and recruitment.

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Related Glossary Terms

Moderator: The person hired by the client to lead the focus group or in-depth interview. Also called the focus group moderator, facilitator or qualitative consultant.

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Related Associations

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Related Events

MRA"S ENGAGING THE RESEARCH RESPONDENT WEBINAR: May 20 Webinar, 2008; The MRA will hold a webinar hosted by Jen Drolet of iModerate, themed "Engaging the Research Respondent," on May 20. For more information visit www.mra-net.org.
CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.

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