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Market Studies

We've grouped together all the information our site contains on market studies to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

 

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A look into the mindset of Boomer retirees
As they near retirement age, many Boomers will be faced with the painful process of reining in their free-spending ways. Used to charting their own course through life, they may now have to buckle down and use a disciplined approach to readying themselves for retirement, as safety nets such as Social Security and Medicare may not meet their future needs.
Are researchers ready for Web 2.0?
Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.
Comparing river respondents to panelists
The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.
Growth or stabilization?
The author examines recent trends in the market for customer information systems (CIS) and explores some of the factors that utilities rated as important in a CIS.
Looking for a few to stand for the many
When a government agency asked the author’s firm to locate communities in which to conduct focus groups with black households, it turned out to be a very involved process. The article details how the firm narrowed the list of possible communities from thousands to six.

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Related Articles

There are 77 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: Survey investigates office worker retail spending
This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.
Notes from Los Angeles
This article presents some highlights of the American Marketing Association’s annual conference in September 2003.
Enhancing primary research with secondary research
Integrating secondary and primary research allows the market researcher to provide a much broader and higher-quality product that meets more of the information user's needs. The author describes benefits of secondary research and offers tips for conducting this type of research.
Three factors are critical to successful Asian market research
Interest in the Asian-American market is increasing. The market is unique and researching it requires specific sensitivity, understanding and knowledge. This article discusses three factors critical to research with Asian-Americans: language, cultural matching and communication techniques.
Beware of MCA mapping
The debate between spokesmen for multiple correspondence analysis and correspondence analysis has a long history. This article explains why table data is appropriate for quantitative analysis and Burt matrix data is not appropriate for quantitative analysis.

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Related Glossary Terms

Market statistics
Numerical summary data about the demand, actual or potential, for a product or service category.

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Related Discussion Topics

Hmmm...
05/05/2008 by Debbie Cress
How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson

Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE
August 8-11, 2008
The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
ANNUAL CMO SUMMIT
September 4-5, 2008
Aberdeen Group will hold its annual chief marketing officer summit, themed "Best-in-Class Marketing," on September 4-5 at The Westin Hotel in San Francisco. For more information visit www.aberdeen.com/events/live/CMO08.

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