Mall Interviewing Resources

Recent Articles

Below is the recent article on this topic. These articles were published within the last three years and are only available to registered subscribers.

Loose change, lotion and expired coupons

One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.

Related Articles

There are 15 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Wendy's research serves up The Big Classic

For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.

Trade Talk: Reading the tea leaves in Boston

A report on some of the highlights of the Marketing Research Association’s 2004 conference.

Program identifies repeat respondents

The authors discuss potential dangers associated with repeat respondents in mall-based research. Ruth Nelson Research Services has put into action a program to safeguard their clients’ projects against data that results from using overly-cooperative respondents.

General misconceptions about choosing mall intercept facilities

This article addresses several misconceptions about conducting research at a mall and highlights key considerations when choosing a mall research agency.

Pain-free mall intercepts

Good questionnaires are essential to good mall intercept interviewing. This article discusses how to make user-friendly questionnaires and improve the mall intercept experience - for interviewer and interviewee.

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