Mail Surveys

We've grouped together all the information our site contains on conducting mail surveys to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Does the rating scale make a difference in factor analysis?: Using examples, the author examines the differences between a seven-point and a 10-point rating scale and argues that a 10-point scale works especially well in cross-cultural situations.
Questionnaire design from the trenches: The author provides tips on interviewing busy executives, including ways to enhance rapport and how to phrase questions to elicit the most useful responses.
Goldilocks would approve: Just-about-right scales are popular in sensory research but are not without their drawbacks, which this article explores along with the scales’ more beneficial aspects.
By The Numbers: Formatting your Internet survey: Tips and guidance on how to most judiciously use radio buttons, drop-downs and checkboxes when composing a Web-based survey.
How to spot a fake: The article details many steps that can be taken to thwart the efforts of satisficers, the less-than-dedicated survey respondents who are dishonest or simply benign and inattentive in providing their answers.

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There are 91 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Survey turnaround time cut with scanning technology: This article describes Survey Network, a desktop publishing system that allows the user to design and print questionnaires, then enter and evaluate the survey data quickly and easily. The NCS system relies upon an optical mark reading scanner as the bridge between the user's questionnaire and computer.
Questionnaire helps Owens-Corning Fiberglas examine remodelers market: Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.
15 tips and techniques for survey research: This article offers 15 tips and techniques to think about before beginning survey research to obtain useful and valid information. Some areas discussed include survey design and wording, sampling issues, statistics tools, timing for telephone surveys, strategies for increasing responses to mailed surveys, and issues related to anonymity and confidentiality.
Comment cards and rating scales:: Countless companies rely on comment cards and rating scales to measure customer satisfaction. This article discusses how most comment cards - and their rating scales - paint a distorted picture of satisfaction and how to revise the rating scale to obtain a more accurate measure of customer satisfaction.
Don't eliminate — migrate!: Based on a case study of a Fortune 500 telecom company, the article outlines the difficulties of moving a phone survey to the Web. Specific tips are offered, including paying close attention to sampling, running a parallel test, and keeping questionnaires brief.

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Related Glossary Terms

Mail surveys: A questionnaire sent and returned by regular mail to designated respondents.

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Related Associations

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Related Events

AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
CASRO CLIENT CONFERENCE: June 3, 2008; The Council of American Survey Research Organizations will hold its client conference on June 3 in New York. For more information visit www.casro.org.

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