Lifecycle/Lifestyle Research

We've grouped together all the information our site contains on lifestyle and lifecycle research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Learning from the little ones: The author offers real-world tips on conducting qualitative research with kids, touching on everything from keeping young respondents from falling asleep to the dangers of revolving chairs.
In Case You Missed It...March 2008: News and notes on marketing and research: Avon; the stationery market; teens and social media
Qualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universes: In the B2B research setting, conducting interviews with a few well-chosen experts can provide useful information, even if the sample from which the respondents are chosen isn't statistically valid.
In Case You Missed it...February 2008: News and notes on marketing and research: low-sodium products; seniors; men's personal care
Qualitatively Speaking: Getting great insights from kids in focus groups: While it can sometimes be difficult to get kids to speak up during qualitative research, there are approaches moderators can use to draw them out. These techniques include assigning short, pre-session homework tasks, knowing how to use the word "why" to your advantage and getting kids to show you how they would "sell" the product to a best friend.

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There are 53 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Why marketers fail to understand the mature market: For at least a decade, marketers have been told about the mature market’s affluence and size, yet this market is virtually ignored. This article discusses marketers’ failure to understand the mature market.
Conducting qualitative research with children: Children are able to give honest and open answers for market research, but child research can be a serious and sometimes difficult task. The author provides some aspects to think about when conducting child research.
Child-adult qualitative designs yield richest data: The study of children as consumers is a complicated but valuable task. Child-centric product design tests and other qualitative research can yield rich data, but Diane Fraley of D.S. Fraley & Associates in Chicago knows that expertise is needed.
Segmentation study aims to help marketers understand diverse seniors market: Arguing that segmentation is a fundamental first step in reaching the mature market, the author explores results from her firm’s ongoing study of consumers aged 50 and older, comparing and contrasting the characteristics of a number of subsegments with the mature age groups.
Poll shows youth hopeful about their lives, future: Adults may fear an oncoming national crisis, but the American Chicle Youth Poll, a study conducted by the Roper Organization for the American Chicle Group of Warner-Lambert Co., reveals that teenagers and children are overwhelmingly happy and satisfied with their lives and their futures. The study was based in-person interviews that were validated over the phone.

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Related Glossary Terms

Lifecycle Research: Research which is focused on a group set apart from others because of age and/or because of the activities and events that surround that age. Examples include seniors, teenager, expectant mothers, empty nesters etc.

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Related Associations

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Related Events

AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.
CASRO CLIENT CONFERENCE: June 3, 2008; The Council of American Survey Research Organizations will hold its client conference on June 3 in New York. For more information visit www.casro.org.

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