Online Research

We've grouped together all the information our site contains on online research (online surveys)to help you quickly and easily find related articles, companies, software, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Old methods, new approaches: QRCA members explain how current technology helps them conduct more effective qualitative research. Profiled tools include online bulletin boards and Webconferencing.
Trade Talk: ARF sessions look at Web metrics and MR data quality: Web metrics and research data quality were the focus of two forums held at the 2008 ARF conference.
Getting to know all about you: Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.
They watch, you learn: This comparison of eye tracking and click testing details the strengths and weaknesses of each approach and indicates some instances where each is best employed.
Two methods, same goal: The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.

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There are 156 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

It's the user satisfaction, stupid: Though corporate Web sites are not products in the literal sense, they serve as powerful brand image communicators. While companies conduct large amounts of research on their actual products and services, many err by failing to seek user input when developing or refining their Web sites - which can lead to alienated or frustrated users. The author provides a brief overview of the steps companies should take to gauge their site’s usability.
When money doesn't talk: The advent of online research has brought increasing debate about appropriate incentive strategies and amounts for research participants. In addition, use of the medium in research has resulted in over-researched populations, which makes recruiting difficult. This article discusses online respondent incentives, sketching out a typology of incentives that work well in gaining the highest level of participation.
The theme is fun: The director of research for theme-park company Paramount Parks details his use of online and other surveys to measure guest satisfaction.
Turning to a virtual campus for a real education: Penn State University applied a wide range of research methods to determine the potential of its online learning program, the World Campus. The researchers used interviews, electronic questionnaires and e-mail surveys. Participants included associations, business leaders, students currently in or inquiring about its independent learning program, faculty and professionals in a variety of fields.
The 10 commandments of electronic market research: The author offers basic rules of electronic surveying that can help researchers and entrepreneurs get the most out of their questionnaires.

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Related Glossary Terms

Internet research: A general term used to designate any research conducted via the Web. Includes Online focus groups, E-mail surveys, Web interviewing etc.

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Related Associations

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Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
MRA"S ENGAGING THE RESEARCH RESPONDENT WEBINAR: May 20 Webinar, 2008; The MRA will hold a webinar hosted by Jen Drolet of iModerate, themed "Engaging the Research Respondent," on May 20. For more information visit www.mra-net.org.

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