International Marketing Research

We've grouped together all the information our site contains on international market research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Data Use: Does the rating scale make a difference in factor analysis?: Using examples, the author examines the differences between a seven-point and a 10-point rating scale and argues that a 10-point scale works especially well in cross-cultural situations.
Assume nothing: Drawing from the work of members of the Qualitative Research Consultants Association, the author gives advice to those conducting international qualitative research. Effective communication is the name of the game, especially in terms of expectations of all parties involved in the process.
Trade Talk: I trust you, you trust me: A study found that consumers across the globe place a lot of stock in the opinions of other consumers, to the detriment of advertising, when researching product selections.
Big picture, small focus: A look, from the research company perspective, at how an international research project is handled, with snapshots of conducting research in Europe, Asia-Pacific and India.
Develop your social capital: As China’s economy has grown, so has the sophistication level of the marketing research being conducted there. The article provides an overview of using China-based firms to conduct research and also offers general tips on cultural issues to be aware of in terms of the pace of work and day-to-day interaction with Chinese businesspeople.

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There are 73 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

The value of 'practiced ignorance' in cultural research: When it comes to ethnic and cross-cultural research, there are plenty of “experts” who will tell you how difficult it is. The situation isn’t as tough as the experts make it out to be, but worse! This article discusses applied ignorance in cultural research, referring to a consumer-products study focusing on Indonesia.
For international focus groups, local is best: Conducting focus groups abroad isn’t the same as conducting them in one’s home country. This article discusses conducting focus groups internationally, including moderator, recruiter, and facility selection; materials translation; moderator briefing; translator; and preparation.
Focus groups without walls - or borders: With the click of a button, international communication - international research - is a reality. This article discusses conducting focus groups online, including key considerations.
Learning on the go: As brand positioning becomes increasingly global, the need for accurate international market research has never been greater or played a more fundamental role. This article offers tips for conducting international research successfully. The discussion includes the questionnaire, methodologies, contacts and taking full advantage of the local agency’s knowledge.
International growth of Web survey activity: There is little doubt that research on the Web has taken place well beyond the shores of North America. Just as it has been in the United States, reaction to the use of the Web in many international regions is going through phases. This article discusses international growth of Web survey activity.

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Related Glossary Terms

International research studies: Research studies that reach across national boundaries.

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Related Associations

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Related Events

MSPA ANNUAL EUROPE CONFERENCE: May 21-23, 2008; The Mystery Shopping Providers Association will hold its annual Europe conference on May 21-23 at the Mövenpick Hotel Berlin in Berlin. For more information visit www.mspa.org.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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