Housing and Construction Industries

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: The Web drives sales, but not all by itself

A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

Using market research for business and public policy decisions in consumer lending

Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.

Loosening the wheels of innovation

Seeking to extend its venerable brand, WD-40 conducted ethnographic research with workers in a variety of industries to uncover unmet needs. The research led to the introduction of two very successful products, the No-Mess Pen and the Big Blast.

It’s automated and controlled

A look at the efforts of Honeywell’s Automation and Control Solutions unit to incorporate the voice of the customer into its products and processes.

Related Articles

There are 22 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Statistical package helps marketers choose forecasting models

Forecast Pro, a statistical forecasting package designed for PCs, allows the business user to prepare forecasts of time series data using three basic methodologies - Exponential Smoothing, Box Jenkins and Dynamic Regression. Owens Corning Fiberglass uses the product in its roofing division, and Florists’ Transworld Delivery uses it to forecast key factors for its business.

Constructing a new name

Allentown Pneumatic Gun interviewed 300 contractors to help guide its name change and new product launch.

Integrating marketing tools facilitates location of new construction

FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.

Data Use: Predicting housing value from income: a simple example of the logit response model

The housing industry has grown tremendously in the 1980s. This article describes a way to analyze the table of households cross-classified by housing value and housing income from the 1980 Census by using the logit response model.

Trade Talk: Even do-it-yourselfers need help

A look at the Customer Focus 2004: Home Improvement study from Vertis.

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