Health Care Research

We've grouped together all the information our site contains on health care research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Inhabit the user's world: For designers of new products, the author recommends conducting role play exercises in which the participants put themselves in the users’ shoes. By paying attention to physical and emotional reactions to situations encountered during the role play, designers can create products that that really serve users’ needs.
Adopt early, prescribe often?: Does the Rogers adoption typology stand up when applied to physicians and the drugs they prescribe? Research found that a higher percentage of medical personnel fell into the Innovator, Early Adopter and Early Majority categories than would be expected according to Rogers’ theory.
Bridging the multicultural gap: Research, particularly qualitative, can play an important role in improving health care for ethnic groups by uncovering cultural and other barriers that prevent some group members from seeking the care they need or from following their prescribed course of care.
Data Use: Retooling a large health insurer’s pricing strategy: The article chronicles how a health insurer used workgroups to develop a pricing strategy that was sensitive to market changes and the effects of advertising and promotions.
Heart maps and tarot cards: QRCA members pass along valuable tips and techniques for getting doctors - a notoriously difficult bunch - to actively participate in the qualitative process.

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There are 91 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Discrete choice modeling in pharmaceutical marketing research: This article discusses discrete choice modeling in pharmaceutical marketing research, including the difference between a conjoint study and a discrete choice study, what a discrete joint analysis does, validation and simulation, and limitations.
Sounding out the market: Our world is increasingly becoming one of disposable goods. This article discusses Songbird, a new disposable hearing aid designed to last 40 days, including the crowded hearing aid market, testing, and marketing.
Microcomputer mapping aids health care marketers: Microcomputer mapping has become an indispensable planning and marketing tool for many health care marketers who are faced with decisions based on geographic data. The article describes how this has been used to reach patients and physicians. It also explains requirements for creating thematic maps.
Physician focus groups revisited: Marketing research with health care professionals has changed during the last decade. This article discusses what has changed and what has not, including qualitative research, recruitment, facilities, food, group dynamics and moderator.
Begin with the right foundation: The nature of the relationship between service quality and satisfaction has been historically undefined. By understanding their combined impact on intent to purchase could provide great insight. Using a rural Michigan hospital as an example, the author explores how research was used to measure patient expectations of hospital performance.

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Related Glossary Terms

Health care research: A specialized area of marketing research that deals specifically with health professionals or health/medical related topics.

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Related Associations

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Related Events

CONFIRMIT CONVERGENCE CONFERENCE: May 21-23, 2008; Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.
AMA MARKETING RESEARCH BOOT CAMP: May 22-23, 2008; The American Marketing Association will hold its Marketing Research Boot Camp on May 22-23 at the Embassy Suites in Chicago. For more information visit www.marketingpower.com.

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