Entertainment Industry

We've grouped together all the information our site contains on the entertainment industry to help you quickly and easily find research related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Trade Talk: The Web drives sales, but not all by itself: A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.
In Case You Missed It...May 2008: News and notes on marketing and research: favorite movies; ranking of research suppliers; celebrity wines and spirits
Two methods, same goal: The ad agency for restaurant/entertainment firm Dave & Buster's tested ad concepts online and in focus groups and found that the online testing uncovered some possible synergies between the type of sites upon which the ads were placed and consumers' responses to the ads.
In Case You Missed It... December 2007: News and notes on marketing and research: generating online buzz; focus groups with mattress shoppers; TV viewing statistics
In Case You Missed It... November 2007: News and notes on marketing and research: anti-bacterial products; impact of gas prices; The Lives of Others director

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There are 43 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Super Bowl advertising: What really works?: Bruzzone Research Co. used mailed questionnaires to determine the success of Super Bowl advertising and what really works.
For art's sake: Two North Carolina arts councils used a phone survey and focus groups to better understand community and audience.
Campaigning for the outdoors: In its quest to be seen as an environmentally friendly oil company, Chevron has had a print and TV campaign, called “People Do.” Communicus, a Santa Monica, Calif., research firm conducts wide-ranging telephone interviews that mask the study’s sponsor and its advertising focus. Respondents give ratings, impressions, and purchase information for a number of companies and their advertising. Re-interviews are done a year later to test ad effectiveness.
Teeing off with new technology: The Ben Sutton Golf School used neural networks to critique new advertising copy. The analysis generated quantitative information in three phases used to evaluate existing and new advertising. The artificial neural network analysis can be a valuable safety-check of copy and design efforts.
Movie theater chain refines its research methods: AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.

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Related Glossary Terms

Audience research: Research procedure where participants view movies, television shows or advertisements in a theater setting. Also known as theater tests.

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Related Associations

Broadcasters' Audience Research Board Ltd (BARB)

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Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE: August 8-11, 2008; The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
IIR MARKET RESEARCH EVENT: October 13-16, 2008; IIR will hold its annual market research event on October 13-16 at Disneyland Hotel in Anaheim, Calif. Quirk"s subscribers save 15 percent off standard rates with code: XM2028QuirksWeb

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