Demographics

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

A look into the mindset of Boomer retirees: As they near retirement age, many Boomers will be faced with the painful process of reining in their free-spending ways. Used to charting their own course through life, they may now have to buckle down and use a disciplined approach to readying themselves for retirement, as safety nets such as Social Security and Medicare may not meet their future needs.
Are researchers ready for Web 2.0?: Web 2.0, characterized by more consumer-generated content and more interaction between and among Web users and Web sites, has affected some forms of qualitative research and forced research providers to adapt accordingly.
Comparing river respondents to panelists: The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.
Growth or stabilization?: The author examines recent trends in the market for customer information systems (CIS) and explores some of the factors that utilities rated as important in a CIS.
Looking for a few to stand for the many: When a government agency asked the author’s firm to locate communities in which to conduct focus groups with black households, it turned out to be a very involved process. The article details how the firm narrowed the list of possible communities from thousands to six.

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There are 47 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Market structure analysis: This article examines market structure analysis, including a comparison of marketing and economic methods and discussions of defining a market, getting to an overall market structure, marketplaces versus study of important groups, market structures, and market structures versus market segments.
Getting the most from demographics: things to consider for powerful market analysis: This article describes various ways of analyzing demographic data. It explores the degrees of difficulty, underlying assumptions and potential risks of using these methods.
Trade Talk: Book provides valuable insight into U.S. lifestyles: This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
Highly classified: India is a diverse and complex country. This article discusses the socioeconomic classification system used in India today, which was developed nearly a decade ago, including the basic reasons for developing the system.
Psycho-socio-cultural Hispanic research: Psycho-socio-cultural research is considers psychological, sociological and cultural theory when addressing market problems across cultures. It merges what is known about people, societies and cultures with empirically-gathered data about specific attitudes, behaviors and beliefs. This article addresses the importance of considering psycho-sociocultural variables in the design and interpretation of quantitative and qualitative research involving Hispanic groups.

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Related Glossary Terms

Demographics: Description of the vital statistics or objective and quantifiable characteristics of an audience or population. Demographic designators include age, marital status, income, family size, occupation, and personal or household characteristics such as age, sex, income, or educational level.

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Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE: August 8-11, 2008; The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
CASRO ANNUAL CONFERENCE: October 15-17, 2008; The Council of American Survey Research Organizations will hold its annual conference on October 15-17 in Palm Beach, Fla. For more information visit www.casro.org.

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