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Data Collection Field Services

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Qualitatively Speaking: Evolving ethnography
The quick-and-dirty home visit, during which researchers observe consumers for a short period of time and then leave, does a disservice to the technique, the end client and, most importantly, the consumer being observed. The author argues for techniques that use video diaries and online and/or in-person interviews as a less invasive but still effective method of conducting ethnographic-style research.
Local knowledge, global implications
Shanghai-based researcher Laura Mitchelson draws from her own experiences interviewing Chinese businesspeople to show readers the ins and outs of conducting business-to-business research in a vast and fast-paced country.
Qualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universes
In the B2B research setting, conducting interviews with a few well-chosen experts can provide useful information, even if the sample from which the respondents are chosen isn't statistically valid.
Loose change, lotion and expired coupons
One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.
Taking research on the road
The various kinds of on-site, ethnographic-style interviews, such as in-home or in-office visits, each come with their own sets of challenges. The authors outline these challenges and also offer solutions.

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Related Articles

There are 205 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Is predictive dialing for market researchers?
While market researchers are exposed to the latest technology in hundreds of fields that could be useful to the market research industry, the industry often is slow or reluctant to adopt it. This article discusses the technology of predictive dialing, including its benefits and challenges.
Survey defines lawn mower purchasing habits
This study used a mailed survey to mower purchasers to identify their characteristics and determine factors influencing their purchasing decisions. The researchers grouped the respondents into categories based upon the primary motivators of their decision-making process: brand name, features, price and outlet.
Packaging research - evaluating consumer reaction
Effective packaging is an essential part of product marketing, and consumer research is needed to determine the most effective packaging. There are many factors to determine before the product hits the shelf. Focus groups, mall intercept interviewing and test market auditing are three effective tools, and researchers have developed others to determine shelf impact.
Surveyed mechanics say modern car quality down
It might seem that automobile technology and quality are improving, but according to many mechanics, U.S. car quality is lower today than 10 years ago. The survey, conducted by mailed questionnaires, has identified a lack of support, few improvements and warranty ignorance as some of the problems facing U.S. cars today.
Compare and contrast
Depending on the project, pairing face-to-face and online methods may be the most efficient and effective way to gather information. This article discusses the two methods of research.

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Related Glossary Terms

Data collection field services
A research service responsible for conducting a client's Interviewing project. The service provider hires and trains interviewers, conducts the interviews and edits and validates the interviewers data for a client's survey project. Also known as interviewing service.

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Related Discussion Topics

consumer self-recorded interviews
02/07/2008 by Leslie E. Anderson

Related Events

CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS
May 15-16, 2008
The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.
CONFIRMIT CONVERGENCE CONFERENCE
May 21-23, 2008
Confirmit will hold its first conference centered on convergence on May 21-23 at the Tower Hotel in London. For more information visit www.confirmit-community.com.

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