Consumer Research

We've grouped together all the information our site contains on consumer research to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Getting to know all about you: Based on a wide ranging study of online respondents, the authors detail the roles that the Internet plays in guiding purchase decisions, spreading word of mouth and exposing consumers to new brands. Several product categories are looked at, including travel, financial services and entertainment.
Qualitatively Speaking: Evolving ethnography: The quick-and-dirty home visit, during which researchers observe consumers for a short period of time and then leave, does a disservice to the technique, the end client and, most importantly, the consumer being observed. The author argues for techniques that use video diaries and online and/or in-person interviews as a less invasive but still effective method of conducting ethnographic-style research.
Losing steam: Energy Pulse is a national consumer study that analyzes consumer energy use, energy conservation and purchasing behaviors relative to energy-efficient and “green” products and services. About to enter its fourth consecutive year in 2008, Energy Pulse is a national consumer study that analyzes consumer energy use, energy conservation and purchasing behaviors relative to energy-efficient and “green” products and services.
Loose change, lotion and expired coupons: One hundred women were asked to empty their purses and allow researchers to catalog their contents and also discuss what their purses mean to them. The author discusses the most frequently-found item categories, such as those related to finance, communication, food and beauty care, and offers product innovation ideas for many of the categories.
Taking research on the road: The various kinds of on-site, ethnographic-style interviews, such as in-home or in-office visits, each come with their own sets of challenges. The authors outline these challenges and also offer solutions.

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There are 64 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Seeking the right mix: Hamilton Beach used focus groups in Europe and both qualitative and quantitative research in Mexico before expanding into these markets.
Going for the gold: Mannington Resilient Floors used several research strategies to develop its successful flooring product. In addition to a telephone survey, Mannington used HTI Custom Research's monthly mail omnibus study to determine some basic purchase dynamics and the demographics of purchasers of floor coverings. Consumers were asked about their level of satisfaction with different kinds of floor coverings and what the coverings’ strong and weak points were. Mannington also studied retailers and others in the trade to gauge perceptions compared to its competitors and to determine how to increase and improve its industry profile.
Untangling psychographics and lifestyle: The terms “psychographics” and “lifestyle segmentation” have permeated the marketing literature and practice in recent years. This article is a short review to clarify what is meant by these ill-defined and imprecise terms, including a brief overview of how consumer psychologists view the components that drive human behavior.
Discrete choice modeling in pharmaceutical marketing research: This article discusses discrete choice modeling in pharmaceutical marketing research, including the difference between a conjoint study and a discrete choice study, what a discrete joint analysis does, validation and simulation, and limitations.
Conjoint evolves into discrete choice modeling: This article profiles discrete choice modeling which, unlike conjoint modeling, does not require pairing of all attributes. Therefore, unrealistic products are not produced. The respondent does not rate, sort or rank-order, but instead acts as if he or she is in the marketplace, selecting which product to buy.

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Related Glossary Terms

Consumer research: Study that yields information about the motives and needs of different classes of product users, buyers or decision makers.

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Related Associations

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Related Events

AAPOR ANNUAL CONFERENCE: May 15-18, 2008; The American Association for Public Opinion Research will hold its annual conference on May 15-18 at the Sheraton Hotel in New Orleans. For more information visit www.aapor.org.
CASRO WORKSHOP FOR PROJECT DIRECTORS AND ANALYSTS: May 15-16, 2008; The Council of American Survey Research Organizations will hold a workshop designed for project directors and analysts on May 15-16 in New York. For more information visit www.casro.org.

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