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Competitive Intelligence

We've grouped together all the information our site contains on competitive intelligence to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Using market research for business and public policy decisions in consumer lending
Mystery shopping and marketing research can play a critical role in helping financial institutions comply with federal regulations. The article looks at matched-pair and monadic testing in particular to explore how they can be used to measure lenders' adherence to regulatory standards.
Built well to work well
The various groups within a company that will be using a mystery shopping program must agree on many things at the outset, such as what the program will measure, how the information will be used and how the program will be organized. Only then can all parties benefit from the process and get the most from what can be an expensive and labor-intensive exercise.
A prescription for continued growth
Since beginning its mystery shopping program, drug store giant Walgreens has seen consistent improvement in its scores. Company-wide buy-in and management backing are credited with helping the program succeed.
Beyond mere gut feel
The author explains the market response modeling process and argues for its ability to show a company how its marketing expenditures are contributing to the bottom line.
Beyond customer service
Mystery shopping has a number of applications beyond the usual measurement of frontline employee performance, including brand-building, image tracking, performance improvement, and competitive audits.

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Related Articles

There are 54 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Finding profitable business markets in the inner city
Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.
Pay to play
The U.K.-based Performing Right Society used a year-long data collection effort that recorded 160,000 plays of nearly 20,000 songs to ensure songwriters get their royalty payments.
A guide to success
An overview of how to install a mystery shopping program, from choosing a provider to training shoppers and designing questionnaires.
Similar but different
Companies need customer satisfaction information in order to serve customers better both immediately and in the long run. In this article, customer satisfaction studies and customer service measurement studies, such as mystery shopping, are compared and contrasted.
Cyber-intelligence and market intelligence
Over the next several years, a new form of business intelligence will emerge. This article discusses cyber-intelligence, including its many building blocks: competitive intelligence, strategic intelligence, market intelligence, crisis management, benchmarking, reverse engineering and defensive intelligence.

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Related Glossary Terms

Competitive Intelligence (CI)
A systematic program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations.

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Related Discussion Topics

How does one analyze subconscious decision making?
05/01/2008 by Ad Johnson
What type of Competitive Intelligence?
03/27/2008 by Lisa Deforey
Preferred competitive intelligence vendors?
03/26/2008 by Heath Row

Related Events

AMA SUMMER MARKETING EDUCATOR"S CONFERENCE
August 8-11, 2008
The American Marketing Association will hold its summer marketing educator’s conference on August 8-11 at the Sheraton San Diego Hotel & Marina in San Diego. For more information visit www.marketingpower.com/research.
IIR RESEARCH INDUSTRY SUMMIT
November 6-7, 2008
IIR will hold its research industry summit, themed “Solutions that Deliver Quality,” on November 6-7 at the Marriott Downtown Chicago in Chicago. For more information visit www.iirusa.com.

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