Usability Testing Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.
Ethnography tracks the migration of technology into the American kitchen: For many Americans, a kitchen is no longer just a place for making meals. The author’s ongoing study has seen it morph into a HIVE, a highly interactive virtual environment that incorporates food preparation along with checking e-mail, surfing the Web and a host of other tech-related activities.
In Case You Missed It... May 2010: News and notes on marketing research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

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There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Design inspiration: Cookware maker Mirro Company wanted to develop a product for the department and specialty store market. For help with the design work and marketing research, it turned to Metaphase Design Group, which sent three-person teams to observe and videotape people at home using their cookware during meal making. Observational interviews, Buddy Groups, questionnaires and research of consumer product safety information resulted in a new cookware design.
Consider your audience: DeCompras.com used qualitative research with Hispanic consumers in the United States to help with Web site development and improve sales.
User interface testing becomes accessible and cost-effective: User interface research and usability technology are useful tools for understanding how customers will respond to new software versions, but these methods can be quite expensive. This article discusses user interface testing and its less-expensive portable version.
Useful usability testing: Users often don’t follow through on Web sites the way companies would like, the result of which is millions of dollars spent on Web site redesign. This article discusses the most important aspect of any Web site: its usability.
Blazing a trail together: Commercial research has evolved. So, too, has the study of human factors and ergonomics. While marketing research and usability engineering professionals often work in the same company on the same projects, they seldom do so together. This article discusses how marketing researchers and engineering professionals can start collaborating to blaze a trail together. Topics covered include commonalities of and distinctions between the two communities and reaching out and establishing a dialogue.

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Related Glossary Terms

Usability testing: Involves putting a prototype or application in the hands of potential users in order to observe and gain feedback on how the design can be improved.

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