Marketing Research Training and Education

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There are 11 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Trade Talk: A certifiably good idea

A look at the Marketing Research Association’s Professional Researcher Certification program.

Cold-calling that sells research

Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.

The rules change when conducting focus groups for business to business research

Given the idea that “people are people,” one might assume that the strategies used for consumer focus groups would apply to business-to-business focus groups, but this is not the case. This article offers strategies and considerations for conducting business-to-business focus groups, including playing dumb, allowing the client in the group room, anonymity, confidentiality and a quantitative follow-up.

CASRO data collection guidelines

The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Qualitatively Speaking: Ten qualities for qualitative researchers

From making a good first impression with respondents to being good listeners, effective moderators must possess these 10 traits.

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