Telephone Interviewing Research

We've grouped together all the information our site contains on telephone interviewing and telephone surveys to help you quickly and easily find related articles, companies, telephone facilities, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.
Why online focus groups can work for B2B research: The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
FAQs for first-time clients of online qualitative: Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

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There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A call for satisfaction: Long John Silver’s Restaurants Inc. used interactive voice response to measure customer satisfaction, the results of which have been an escalation in customer service performance and manager involvement.
Symphony tunes into research: The Jacksonville Symphony Orchestra completed a series of focus groups and a telephone survey to determine how it might increase its ticket sales. The key issues addressed in the focus groups were quantified in the telephone interviews.
By the Numbers: Using research to size up a product's future: Citing as an example the experience of a maker of servers, the article presents a guide to the questions and topics a company must address when considering adding a new product to the market.
CATI systems: Should you lease or buy?: There are a wide variety of computer-assisted telephone interviewing (CATI) systems available today. This article discusses CATI systems and issues for consideration when determining whether to lease or buy such a system.
Painting a truer picture: The author, who works for a research panel provider, argues that different online research resources and techniques can yield very different results. Knowing the effects of these factors, some of which are outlined via a research-on-research-style report, is essential to making the correct business decisions and to taking full advantage of all the Internet has to offer.

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Related Glossary Terms

Telephone interviewing: A survey/interview conducted with the participant over the telephone.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 201: FUNDAMENTALS OF MODERATING: April 7-9, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on April 7-9 in Rockville, Md.

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