Telephone Interviewing Research

We've grouped together all the information our site contains on telephone interviewing and telephone surveys to help you quickly and easily find related articles, companies, telephone facilities, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
A report on the 2009 Globalpark Market Research Software Survey: This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.
By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Why researchers should embrace risk: Continuing his series of articles on best practices in marketing research, Brett Hagins draws from in-depth interviews - and insights from a researcher at 3M - to argue that the ability to take a risk belongs in the skill set of all powerhouse research departments.

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There are 124 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Hispanic telephone research or waiting for Godot to call: This article explores whether telephone or door-to-door research methodologies are more accurate when conducting marketing research to reach Hispanic consumers. The author states that choosing a telephone method ignores much of the unassimilated population, potentially skewing the results of a study.
Speed dialing: Sprint conducted focus groups with residential and business customer segments to make sure its customer satisfaction tracking program would measure service attributes that were important to customers. That information was used to construct the telephone surveys with its customers. For customers that express specific complaints during the telephone survey, the interviewer electronically sends the comments to Sprint for follow-up action that responds to that particular customer.
Research shows niche in older adult market for "Grandparents" magazine: Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.
Satisfaction by design: Synopsys used one-on-one telephone interviews with integrated chip designers and managers in the United States, Germany and Japan to obtain feedback from customers worldwide.
The numbers game: refining multi-point scales: A multi-point scale can be a great research tool because it is objective, quantifiable and fast. This article discusses how to make multi-point scales that are well-structured, carefully worded and streamlined - and the importance of doing so.

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Related Glossary Terms

Telephone interviewing: A survey/interview conducted with the participant over the telephone.

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Related Associations

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Related Events

RIVA COURSE 303: ADVANCED MODERATING: September 20-22, 2010; RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.
SAWTOOTH SOFTWARE CONFERENCE 2010: October 5-8, 2010; Sawtooth Software will hold its annual research conference on October 5-8 at the Newport Beach Marriott in Newport Beach, Calif.