Telecommunications Industry

We've grouped together all the information our site contains on conducting marketing research in the telecommunications industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

Tags: | Telecommunications

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

In Case You Missed It... February 2010: News and notes on marketing research: Verizon launches loyalty program; companies misuse marketing research; the five-second brand to reach Gen Y
You can learn some interesting things when you force consumers to stop using - or make them use too much of - a product: Deprivation research, in which a consumer’s favorite product is withheld from them, is a useful market research tool but is more powerful when inundation research is run in tandem. Forcing product usage on a group of consumers can uncover equally compelling findings, the author argues.
Mobile research - the fifth methodology?: This article explores the emergence of mobile phone research as a fifth type of quantitative research methodology (along with face-to-face, postal, telephone and online) and looks at the opportunities it presents.
Women love smartphone features - hate shopping for them
By the Numbers: How to avoid language problems in international IT research: Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

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There are 14 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Network ratings: AT&T uses a mail survey and feedback from local access meetings to gather information from employees about satisfaction with their health network providers and service.
Trade Talk: Reading the tea leaves in Boston: A report on some of the highlights of the Marketing Research Association’s 2004 conference.
Don't eliminate — migrate!: Based on a case study of a Fortune 500 telecom company, the article outlines the difficulties of moving a phone survey to the Web. Specific tips are offered, including paying close attention to sampling, running a parallel test, and keeping questionnaires brief.
Reducing customer churn: In a way, packaged goods companies have a big advantage over service providers when fighting for market share. This article discusses customer churn and how companies, particularly those providing services, can quickly improve their bottom line and minimize future costs associated with replacing lost business by adding a well-designed churn study to customer loyalty efforts.
My cell phone, my life: A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

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Related Associations

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Related Events

MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.