Hi-Tech Industry Market Research

We've grouped together all the information our site contains on conducting marketing research in the hi-tech industry to help you quickly and easily find related articles, suppliers, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Are Internet access panels a lemon market?: The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.
Cracking the code of social media data analysis: While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
Let’s be prudent in our use of neuroscience for marketing and advertising research: While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
When your consumers are talking online, here are some tips on how to listen: User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.

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There are 66 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Integrating market research into the Web site development process: With the explosion of the Internet, a Web site can help a company become or stay competitive. This article discusses integrating market research into Web site development and strategy.
The Internet sector in Turkey: Many in the western world have misconceptions about Turkey. The recent burgeoning of its Internet sector is evidence that Turkey is not the place you may believe it to be. This article discusses the Internet sector in Turkey, including its advantages and challenges.
A global enterprise: IBM conducts a tracking study twice a year in 14 languages in 27 countries throughout Europe, North America, South America and Asia to capture trend data on a variety of topics.
Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost: PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.
Real-time competitive benchmarking via the Internet: Four companies in the customer relationship management software industry used e-mail and the Internet to assess customer satisfaction and loyalty compared with that of their closest competitors.

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Related Glossary Terms

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Related Associations

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Related Events

ESOMAR ONLINE RESEARCH 2010: October 17-19, 2010; ESOMAR will hold its annual online research conference, themed 'E-Universe: The Power of Listening,' on October 17-19 in Berlin, Germany.