Statistical Analysis

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Using online behavior to measure the travel industry’s recession-based injury and recovery: An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.

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There are 757 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Accountemps relies on surveys to keep tabs on personnel: For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.
Software Review: XSight 1.2: A review of Xsight qualitative data analysis software highlights the product’s organizational and analytical capabilities.
Data in many uses: Data collection and data analysis are fraught with difficulties. This article discusses statistical packages and power analysis, focusing on NCSS and PASS.
Package program evaluates strength of package designs: The Design Visibility Lab (DVL), developed by NOVA Research Inc., goes beyond subjective consumer opinions to measure the visibility and strength of a package. DVL uses a series of six instruments to determine the effectiveness of packaging in an objective manner.
Worth the effort: Faced with the task of finding sometimes hard-to-find business respondents, some firms are turning to creating their own business-to-business panel. The author presents an overview of the process of creating such a panel and outlines the benefits of doing so.

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Related Glossary Terms

Advertising research: The category of research involving advertising and including research on ad concepts, design, exposure, recall, communication, persuasion, response and sales response.
Statistical analysis: The analysis and interpretation of collected data for the purposes of summarizing information to make it meaningful and usable.

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Related Associations

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Related Events

GARTNER BUSINESS INTELLIGENCE SUMMIT: April 12-14, 2010; Gartner will hold its business intelligence summit on April 12-14 at Mandalay Bay Resort and Casino in Las Vegas.
INFOSURV WEBINAR: TAPPING "THE WISDOM OF CROWDS" TO PREDICT THE FUTURE: PREDICTION MARKETS FOR CONCEPT TESTING: May 6 at 1 p.m. EDT, 2010; Infosurv will host a Webinar, themed 'Tapping 'The Wisdom of the Crowds' to Predict the Future: Prediction Markets for Concept Testing,' on May 6 at 1 p.m. EDT.

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