Sampling For Market Research

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Brazilian hair care firm Beleza Natural thrives by keeping close to its roots: On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.
How Sony BMG used the Web to reach a disappearing audience: After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

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There are 68 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How qualitative researchers see the consumer of the 90s: Over 40 qualitative researchers shared their insights about the current state of the consumer. The Qualitative Research Consultants Association (QRCA) conducted its first Trends Identification Project with the goal of asking its members if the 1990s consumer is different from the 1980s consumer. Members responded to a questionnaire with open-ended questions and two closed-end questions. Five members of the QRCA board also participated in a telephone focus group for the study.
Estimating sample size for a descriptive study in quantitative research: Sample size often must be calculated in quantitative marketing research, which requires knowing the variable of interest. Using two cases, this article discusses the variable of interest.
Teen poll shows mixture of optimism and pessimism: Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.
With Boomers, the time is now: Profiles Boomers as consumers and offers four ways to segment this large and powerful group.
A mix of high-tech and old-tech: Using the fax machine to recruit physicians works surprisingly well, the author says. She argues that the faxed invitation, when done right, can eliminate the bias that Web-based recruiting introduces.

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Related Glossary Terms

Sampling: The method of selecting a specified portion, called a sample, from a population, from which information concerning the whole can be inferred.

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Related Associations

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Related Events

IIR YOUTH AND FAMILY MARKETING MEGA EVENT: May 10-12, 2010; IIR will hold a conference on youth and family marketing on May 10-12 at the Hotel Sax Chicago in Chicago.
THE LIFE STAGE MARKETING SUMMIT: May 10-12, 2010; IIR will hold an event, themed 'The Life Stage Marketing Summit,' on May 10-12 at the Hotel Sax Chicago in Chicago.

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