Retail Industry Market Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics

CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.

In Case You Missed It... March 2010

News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots

On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

How Sony BMG used the Web to reach a disappearing audience

After losing a chunk of its audience to Web-based music consumption, Sony BMG teamed up with Globalpark to create an online panel of music fans to gain faster, deeper insight using “surveytainment.”

Detecting and eliminating racial profiling and unfair sales practices in consumer lending

Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.

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Related Articles

There are 119 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Pricing the space program

Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.

Association creates new standards for mystery shopping industry

Though mystery shopping has been used for more than 40 years, only recently did the industry band together and form a trade association, the Mystery Shopping Providers Association (MSPA). The MSPA addresses problems created by misleading advertising, private investigator licensing, has global scope and holds an annual conference.

Panel data identifies Hispanic marketing opportunities

The U.S. Hispanic population is attracting a lot of attention from merchandisers and retailers. This article examines examples from the ACNielsen Homescan Hispanic Consumer Panel, focusing on disparities between Hispanic and non-Hispanic shoppers.

How much is too much?

The body of retail research data has a gap regarding one key element of in-store signage: saturation. This article details signage saturation analysis, a research method that allows a retailer to systematically assess the current level of signage saturation and its effect on customers’ identification and interpretation of key messages.

Fed up with focus groups?

Citing examples from museums to Hispanic women shoppers, the author explores how ethnography can uncover insights that other forms of qualitative can’t.

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Related Suppliers: Research Companies from the SourceBook

Click on a category below to see firms that specialize in the following areas of research and/or industries

Specialties

• Mystery Shopping
• In-Store Research
• Store Audits
• Pricing Research
• Point-of-Purchase Research
• Service Quality Measurement
• Distribution Checks
• Merchandising Studies
• Store Control Tests
• Trade Surveys
• Distributor Research
• Store Simulation Studies
• Traffic Studies
• Site Selection Analysis

Industries

• Retailing
• Food Chains/Supermarkets
• Mass Merchandisers
• Pharmacies/Drug Stores
• Shopping Centers

Conduct a detailed search of the entire Researcher SourceBook directory

Related Suppliers: Mystery Shopping

Click on a category below to see companies specializing in the following related areas

Competitor Mystery Shops
Merchandising Services
Price Audits
Merchandising Audits
Audio Recorded Mystery Shops
Operational Audits
Incentive Based Shoping Programs
Online Reporting
Employee Theft/Integerity Audits

Conduct a detailed search of the entire Mystery Shopping directory.