Marketing Research Industry

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Why online focus groups can work for B2B research: The author outlines 13 strengths of online focus groups for B2B research, including their ability to easily assemble far-flung and specialized audiences, and opines on how the method might evolve to keep pace with changes in technology.
Why rankings may be better than ratings: Does asking them to rank rather than rate give a clearer picture of consumers’ opinions about brands? And, are researchers themselves to blame for the problem of straightlining? This article aims to answer both questions.
Data Use: Telling the future from the past: predictive versus classical statistics: This article compares and contrasts predictive and classical statistics, making the case that predictive methods offer an effective way to use current data to make statements about future data.

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There are 237 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Message to research firms: Your first impression might be your last: There are numerous research companies, many of which seem to put little thought into getting the business of potential clients. This article discusses the importance of the first impression, the ways vendors communicate the quality of the work they are likely to do and what to look for in a vendor.
Outsourcing for better quality, lower costs: This article offers guidance for balancing the conflicting demands of growing customer research needs with shrinking marketing budgets. It focuses on how to appropriately outsource research services by considering contracting out specific research steps rather than entire projects, designing a detailed RFP, researching potential research firms and utilizing brokerage firms.
War Stories January 2002: True-life tales of marketing research
Conducting research outside the United States: a primer: Many U.S. companies conduct research only in the United States. This article discusses conducting marketing research abroad, including determining when it is appropriate.
QMRR roundtable finds research in flux: In conjunction with the American Marketing Association's Attitude and Behavioral Marketing Research Conference in January, QMRR's editor moderated a roundtable discussion with seven research industry members. This article summarizes the roundtable's discussion of a variety of topics.

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Related Glossary Terms

Marketing research: The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
PMRG ANNUAL NATIONAL CONFERENCE: March 21-23, 2010; PMRG will hold its annual national conference on March 21-23 at Disney's Contemporary Resort in Orlando, Fla.

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