Marketing Research Industry

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: 11 Easy Ways to Improve Your Survey Response Rates: You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
Sponsored White Paper: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs: It seems like everyone is now collecting customer feedback. However, if you have already launched your customer feedback program, you have likely discovered that turning customer feedback initiatives into a highly effective, thriving VOC program is not a simple task. Creating and implementing a thriving and highly effective VOC program requires the right vision, awareness, and accountability that link the investments to the observed returns. “Capitalizing on Customer Feedback” addresses these three themes and provides the reader with examples of the principles in practice. The reader will be introduced to: new ways to think about customer feedback; top nine most popular customer feedback strategies; five steps of VOC evolution; four principles to realizing a strong return on your VOC program; two real-life case studies demonstrating the concepts in action.
Sponsored White Paper: Insight's Future; from Market Research to Strategic Insight: The market research industry is at a pivotal point in its development. Faced with numerous challenges and threatened with commoditization, it will either reposition itself by moving into a more strategic, consultative space or it will be transcended by strategic foresight or absorbed by management consulting. This transitional period may become a great sorting out, where firms will become consultative and strategic or commoditized and streamlined.
By the Numbers: Are Internet access panels a lemon market?: The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.
Considerations when employing a market research online community: The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.

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There are 237 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

A common sense approach to dialing costs: This article discusses two methods of estimating the expected savings from eliminating non-working numbers from telephone-based research studies. One method estimates the average number of minutes in each hour that interviewers actually spend administering questionnaires. The second method assesses what the savings would be to develop a dialing rate per hour just for non-working numbers.
Supply on demand: Supply chains is a hot topic in e-business. This article discusses a study sponsored by more than 20 companies that combined 100 interviews of supply chain ambassadors and a Web survey of these and a few hundred more.
Trade Talk: Survey investigates office worker retail spending: This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.
The focus group bill of rights: Focus groups involve multiple players: client, moderator, facility and respondent. This article lists the rights of each of these roles when participating in a focus group.
Ensuring objectivity in packaging research: While it is commendable that some design firms have taken it upon themselves to conduct consumer research on packaging concepts, they lack the objectivity to make major decisions based on that research. Those decisions should remain in the hands of the client company. The author outlines how design firms and client companies can structure their use of research to the fullest advantage of both parties.

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Related Glossary Terms

Marketing research: The planning, collection, and analysis of data relevant to marketing decision making, and the communication of the results of this analysis to management.

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Related Associations

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Related Events

ESOMAR ANNUAL CONGRESS: ODYSSEY 2010: September 12-15, 2010; ESOMAR will hold its annual congress, themed 'Odyssey 2010 - The Changing Face of Market Research,' on September 12-15 in Athens, Greece.
RIVA COURSE 303: ADVANCED MODERATING: September 20-22, 2010; RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.

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