Public Opinion and Social Market Research

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Tags: | Public Affairs | Public Opinion Studies | Social Issue Research Consultation | Social Research

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

By the Numbers: Calling cell phones - the FCC makes a bad regulation worse: The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.
Doubt dominates Americans' faith in fixing BP oil spill: According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.
Mobile research offers speed, immediacy: Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.
In Case You Missed It... May 2010: News and notes on marketing research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade
What effect does tabletop shape have on focus group dynamics and client viewing?: After circumstances forced him to conduct focus groups using a circular table, the author began investigating other table configurations to gauge their impact on the qualitative process.

See more articles on this topic

There are 13 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Here's looking at you, kid: Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.
Study tracks trends in refusal rates: This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.
A slight change in the route: The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.
Trade Talk: Book provides valuable insight into U.S. lifestyles: This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.
Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.