Promotion Research

We've grouped together all the information our site contains on promotion market research to help you quickly and easily find related articles, firms, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Instant gratification drives consumer reward program preferences: Does a poor economy shape reward program preferences? A survey indicates that consumers increasingly prefer immediate benefits even when smaller rather than waiting for a larger rewards.
Back-to-school shopping down but not out
In Case You Missed It... May 2009: News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked
In Case You Missed It... April 2008: News and notes on marketing and research: tattoos; e-mail marketing; Internet advertising
Trade Talk: Direct mail a direct line to Hispanics: Reports on a study by Vertis Communications which showed that Hispanic consumers show higher response rates to direct mail than non-Hispanics.

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There are 10 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Getting lite right: To develop its spring promotion, Chick-fil-A relied upon research using a range of techniques. These include convening a panel of operators from across the country to talk about what customers are looking for in terms of product and special offers; interviewing customers during test marketing of the promotion; and conducting focus groups to test a revised version of the promotion.
New measuring sticks for media and other marketing-mix variables: This article reviews how single-source marketing information has led to practical ways of modeling and understanding the impact of advertising and promotion on product sales. The article discusses ways that marketers might want to view such information to understand brand performance in different geographic markets and implications this might have on marketing strategies. The authors discuss the future of marketing-mix modeling efforts and the impact that these efforts are likely to have on more traditional marketing and advertising research.
Research encourages a comprehensive re-design of Blue Nun packaging: After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Promotion pre-testing keeps Polident competitive: Block Drug, Co. used two-phase pre-testing procedure to maximize the impact of Polident’s in-store campaigns, including one-on-one mall interviews and a mail survey.
Agri-marketers direct mail with syndicated study: With direct mail being used more and more in the agriculture industry, farm equipment, seed, and chemical marketers are seeking answers to questions about how farmers are receiving their messages. This article discusses the findings of Mail Monitor, a syndicated study that compiles the reactions of farmers in 12 states to the direct mail they receive, including level of readership and action taken for each piece, its size and carrier type and the quantity of mail farmers receive.

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Related Glossary Terms

Promotion evaluation studies: An analysis of the targeted marketing communication events that are designed to drive sales. This may include analysis of advertising, and public relations as well as an evaluation of sales promotions such as coupons, premiums, rebates, etc.

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