Political Polling

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Tags: | Political Polling | Political Research | Political Research Consultation

Recent Articles

Below are the 4 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Latinos are going cellular. Can we?: The industry faces a number of obstacles in attempting to conduct cell phone research with Latino consumers. Despite these hurdles, the decline in landline phone usage may force researchers to develop cell phone-based research programs to keep a growing and important market segment accessible for research.
Address-based sampling may provide alternatives for surveys that require contacts with representative samples of households: This article examines factors contributing to researchers’ increased interest in address-based sampling (ABS) and looks at the pros and cons of ABS. Against a backdrop of declining response rates, ABS appears to offer a convenient framework for effective design and implementation of surveys that employ multimode alternatives for data collection.
Trade Talk: Keeping the regulatory wolves at bay
In Case You Missed It... October 2008: News and notes on marketing and research: grocery stores; in-store sampling; presidential politics; political affiliations

There are 4 articles in our archive related to this topic.

Data Use: Using conjoint analysis to shape a political message: Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.
Lessons from Florida: The 2000 presidential election debacle generated important questions. This article addresses these questions from a research perspective.
Data Use: Getting your money's worth with virtual targeting: Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.
NBC/Journal poll is tested, precise process: NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.

Related Glossary Terms

Political polling: Survey of the public or of a sample of public opinion to acquire information in regards to a political candidate or issue.

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Related Associations

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Related Events

AAPOR ANNUAL CONFERENCE: May 13-16, 2010; The AAPOR will host its 65th annual conference on May 13-16 at the Marriott Downtown Chicago in Chicago. For more information visit www.aapor.org.
MRA FALL CONFERENCE: November 10-12, 2010; The Marketing Research Association will hold its annual fall education conference on November 10-12 at Walt Disney World in Orlando, Fla.

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