Research Panels

We've grouped together all the information our site contains on research panels to help you quickly and easily find related panel companies, articles, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Sponsored White Paper: The Devil Is in the Data: This research-on-research report explains how DMS Research profiled and examined panelists and survey respondents in detail based on their survey-taking behavior to help determine how questionnaires can be designed to gather the most accurate information from different types of respondents.
By the Numbers: Are Internet access panels a lemon market?: The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.
Considerations when employing a market research online community: The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
A report on the 2009 Globalpark Market Research Software Survey: This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

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There are 45 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research encourages a comprehensive re-design of Blue Nun packaging: After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.
Casting a wider net: ACNielsen BASES used the Internet to create a cost-efficient way to conduct more surveys in less time without compromising forecast accuracy: the BASES e-Panel.
Trade Talk: ESOMAR panel research conference shines: A report on ESOMAR’s panel research conference
A communal effort: Drawing on surveys of panel respondents on why they participate in the research process, the authors discuss the steps needed to maintain and grow an online panel.
What's my motivation?: Respondents in Survey Sampling International’s online panels explain why they participate in the research process.

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Related Glossary Terms

Panel: A group of participants that are contacted and screened and then periodically invited to take a particular survey. Interested respondents who qualify then complete the survey. Group interviews (focus groups) are sometimes called panels.

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Related Events

ESOMAR ONLINE RESEARCH 2010: October 17-19, 2010; ESOMAR will hold its annual online research conference, themed 'E-Universe: The Power of Listening,' on October 17-19 in Berlin, Germany.

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