One-on-One Interviewing

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
In Case You Missed It... March 2010: News and notes on marketing research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts
Qualitatively Speaking: Mining LinkedIn for B2B interview leads: Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.
Trade Talk: New-product survey plumbs consumer mind-sets: A look into the top products of 2009 and what they can tell researchers about upcoming trends.
When using laddering in B2B research, target your probes effectively: Responding to an October Quirk’s article on using laddering in consumer research, the author adds her own insights on how to make laddering work in the B2B setting by adjusting the process to better meet a busy professional’s mind-set.

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There are 597 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Compare and contrast: Depending on the project, pairing face-to-face and online methods may be the most efficient and effective way to gather information. This article discusses the two methods of research.
Qualitatively Speaking: A practical approach to identifying professional respondents: One of the most troubling issues facing the focus group industry in recent years has been the increasing presence of the professional respondent. This article suggests a new approach to dealing with the issue.
Qualitatively Speaking: What are they really saying?: Taking respondents’ words literally can result in misinformation. This article discusses denotation and connotation and the importance of proving connotation.
Finding a clear path to new ideas: Delphi interviews - in which non-competing professionals whose areas of expertise have been identified as having an impact on a potential research project’s objectives - can serve as vehicle for uncovering new and unexpected ideas and strategies.
Creating the right atmosphere: Creativity is often considered an accident or something akin to magic. This article discusses creativity as a process and examines creative problem-solving.

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Related Glossary Terms

One-on-one: A qualitative research technique in which a professional moderator interviews (generally face-to-face) one participant in order to gain in-depth qualitative insight. Also called an in-depth interview (IDI) or diad.

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Related Associations

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Related Events

RIVA COURSE 201: FUNDAMENTALS OF MODERATING: March 16-18, 2010; RIVA Training Institute will hold a course, themed 'Fundamentals of Moderating,' on March 16-18 in Rockville, Md.
RIVA COURSE 501: FACILITATION - PRACTICAL TOOLS, TIPS AND TECHNIQUES: March 24-26, 2010; RIVA Training Institute will hold a course, themed 'Facilitation - Practical Tools, Tips, and Techniques,' on March 24-26 in Rockville, Md.

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