Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

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Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Insights and implications for packaging research: Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
Why your packaging should be researched as much as (or more than) your advertising: How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.
Overcome these common hazards to seize their potential: This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

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There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

How to get the most from your mystery shopping provider: Mystery shopping is being used more than ever before, in the United States and abroad. This article discusses two factors critical to a mystery shopping program’s success: choosing a suitable provider and laying the right foundation in the setup stage.
No wigs and sunglasses needed: Consumers and corporate leaders often mistakenly envision mystery shopping as women in wigs and sunglasses. This article discusses mystery shopping, including a review of some of the effective products mystery shoppers can provide, such as rewards and recognition, merchandising verification and marketing verification.
Constructing an effective mystery shopping program: Mystery shopping has become an important tool for researchers. As with all tools, it is important to recognize what it can and cannot do well. This article discusses how to construct an effective mystery shopping program.
Mystery shopping reports: Are quality and timeliness competing priorities?: With the increasing demand for quick turnaround and the widespread availability of the Internet, e-mail and interactive voice response, the quality of mystery shopping reports can be questionable. This article discusses what goes into a quality mystery shopping report.
Patterns revealed: the evolution of a mystery shopping program: Mystery shopping is a proven form of customer-oriented research. Patterns can be observed when new programs are implemented. This article discusses the four stages of new mystery shopping programs: denial, acceptance, primary rewards and cultural indoctrination.

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Related Glossary Terms

Mystery shopping: The collection of information about service, cleanliness, knowledge etc. from retail outlets or other service providers by people posing as ordinary customers or members of the public.

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Related Associations

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Related Events

MYSTERY SHOPPING PROVIDERS ASSOCIATION ANNUAL CONFERENCE: September 21-23, 2010; The Mystery Shopping Providers Association will hold its annual conference on September 21-23 at the Hotel InterContinental in Chicago.