Mystery Shopping Resources

We've grouped together all the information our site contains on mystery shopping to help you quickly and easily find related articles, mystery shopping companies, events, jobs, associations, glossary definitions and more.

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Tags: | In-Store Research | Mystery Shopping | Service Quality Measurement (SQM)

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

How CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metrics: CiCi’s Pizza commissioned a mystery shopping study to identify ways employees could help guests feel welcome and establish corporate standards by which performance could be measured - including know-your-name service and satisfying special requests.
Detecting and eliminating racial profiling and unfair sales practices in consumer lending: Unfair treatment and inappropriate sales in financial institutions often negatively impact minorities and those less knowledgeable about financial products. Market research can help banks guarantee fair treatment of minority and non-minority consumers applying for credit and also help ensure sound sales and service practices to improve the consumers’ ability to make appropriate decisions.
Insights and implications for packaging research: Drawing from real-world successes and failures, this article argues that on the shelf and in the home are two proving grounds for innovative packaging designs and explores how research can help enhance the odds of victory.
Why your packaging should be researched as much as (or more than) your advertising: How much do you know about your packaging? In addition to evaluating prototypes, pre-design research is essential to understanding how consumers shop your category, how they view competitors’ packaging and what your brand must do to stand out from the crowd.
Overcome these common hazards to seize their potential: This article explains to how effectively execute a mixed-method market research project and avoid having the many facets end up as little more than disparate parts of an incomplete whole.

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There are 51 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Constructing an effective mystery shopping program: Mystery shopping has become an important tool for researchers. As with all tools, it is important to recognize what it can and cannot do well. This article discusses how to construct an effective mystery shopping program.
New problems, new solutions: Along with 13 tips on implementing a mystery shopping program, the article explores the capabilities and limits of the mystery shopping approach and outlines some examples of where its use is appropriate.
A guide to success: An overview of how to install a mystery shopping program, from choosing a provider to training shoppers and designing questionnaires.
Building equity: How do banks increase sales and enhance relationships in the current erratic, untrusting markets? In light of the tough market, financial institutions are reevaluating their sales and service strategies. More and more financial institutions are using shop studies to monitor how current and potential customers perceive them. This article discusses important steps to consider in initiating a program in the financial services industry.
Growing indoors: To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

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Related Glossary Terms

Mystery shopping: The collection of information about service, cleanliness, knowledge etc. from retail outlets or other service providers by people posing as ordinary customers or members of the public.

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Related Associations

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Related Events

MSPA EUROPE CONFERENCE: May 27-29, 2010; The Mystery Shopping Providers Association will hold its annual Europe conference on May 27-29 in Istanbul, Turkey.
MYSTERY SHOPPING PROVIDERS ASSOCIATION ANNUAL CONFERENCE: September 21-23, 2010; The Mystery Shopping Providers Association will hold its annual conference on September 21-23 at the Hotel InterContinental in Chicago.

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