Focus Group Moderating Resources

We've grouped together all the information our site contains on focus group moderators and moderating to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

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Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Considerations when employing a market research online community: The author outlines some of the specific trade-offs (big vs. small, general vs. specific, pure vs. passionate) that researchers make in choosing to use market research online communities.
The road ahead for marketing and advertising research: A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.
How clear research objectives can lead a project to success: Defining research objectives at the beginning of a project can serve as a guiding light throughout the research process and help ensure that client needs are satisfied by asking the right questions to the right people the right way.
How to build brand and trust without a big budget: Trust is a key driver in selecting product and service providers, which is time-consuming to earn and easy to lose. Building trust among clients and consumers depends heavily on five main elements: benevolence/concern, reliability, competence, honesty and openness.
Innovation research: Stay centered with these three principles: Observation and follow-up interviews are at the core of successful innovation research, along with understanding what's required of a product; designing for individuals; and bettering offerings through usability testing.

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There are 600 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

In defense of on-line focus groups: There has been debate about the value of online research, particularly online focus groups. This article defends this research method, discussing its benefits.
Linking health care research methodologies: Focus group and survey research services gradually have emerged as the two most popular examples of qualitative and quantitative research. There is a tendency to pit quantitative against qualitative in a manner that assumes their mutual exclusivity and forces users to choose between them. This article discusses how a combination of focus group and survey research can produce better results compared to using either approach separately.
Adaptation and innovation: successful product development in the Information Age: The connectivity of the information economy is rapidly changing relationships between buyer and seller, product and service and employers and employees. This article discusses the importance of adaptation and innovation in the Information Age, including two case studies.
Hone your communication skills: To increase the awareness of in-house clients of the research process, marketing researchers must learn to sell the value of the process and take steps to maximize the efficiency and effectiveness of projects that are undertaken. The author outlines these steps and offers other related tips to achieve success.
The magic of eight: Moderators often prefer to work with a certain number of respondents because group size affects interviewing comfort and research objectives. This article outlines some issues related to focus group size and desired research outcomes.

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Related Glossary Terms

Moderator: The person hired by the client to lead the focus group or in-depth interview. Also called the focus group moderator, facilitator or qualitative consultant.

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Related Associations

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Related Events

ESOMAR ANNUAL CONGRESS: ODYSSEY 2010: September 12-15, 2010; ESOMAR will hold its annual congress, themed 'Odyssey 2010 - The Changing Face of Market Research,' on September 12-15 in Athens, Greece.
RIVA COURSE 303: ADVANCED MODERATING: September 20-22, 2010; RIVA Training Institute will hold a course, themed 'Advanced Moderating,' on September 20-22 in Rockville, Md.

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