Learn How To Conduct Market Research For The Television Industry

We've grouped together all the information our site contains on market research with the Television Industry to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

What Casablanca can teach us about conducting more effective ad research: By analyzing the emotional beats of a pivotal scene from Casablanca, the author explores how a similar approach to ad testing can help researchers improve their relationships with advertising creatives.
Research shows the power of telling a good story when creating advertising aimed at kids: Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.
Are car and beer ads lost amidst network promotion during the Super Bowl?: Super Bowl advertisers are spending more money only to compete with more ads - an increasing number of which are for the network, by the network.
The Top 10s in 2009 entertainment: The Nielsen Company documents the most successful products and people of 2009 entertainment.
Teens not avoiding traditional media

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There are 8 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research about nothing: This article is a tongue-in-cheek presentation of the results of Tele-Research's national omnibus that included a series of questions prompted by the popularity of the television show Seinfeld.
Effectiveness by association?: Starcom Media Services used brainwave analysis to measure respondents’ involvement in a TV show and a series of commercials to find out if their engagement in the show carried over to the ads that followed it.
Improving reception: With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.
Pre-post vs. post-only studies: The author explores the pros and cons of two different types of studies and how they indicate the effectiveness of advertising.
Dialing for dollars: To pre-test the effectiveness of a mail campaign to renew lapsed members, a Phoenix-area PBS station, KAET-TV, gathered feedback from groups of lapsed KAET members by using MACH 2, a dial response system. Via hand-held controllers, each individual responded to two mail pieces. The sessions finished with a focus group to elicit more open-ended responses

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Related Events

ESOMAR WM3 CONFERENCE: October 19-21, 2010; ESOMAR will hold WM3, a conference on worldwide multimedia measurement, on October 19-21 in Berlin, Germany.