Learn About Conducting Market Research With Seniors

We've grouped together all the information our site contains on market research with Senior Citizens to help you quickly and easily find related articles, companies, events, jobs, associations, glossary definitions and more.

Recent Articles

Below are the 5 most recent articles on this topic. These articles were published within the last three years and are only available to registered subscribers.

Seeking to enter a crowded market, a pharmaceutical company used research to understand the needs of osteoporosis sufferers: In-depth qualitative with patients helped determine how to position a new brand in the osteoporosis category by uncovering the emotional issues underlying the seeking of treatment and living with the effects of prescription medicines.
Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship: Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.
Is ethnography worth the higher cost?: Using several examples of insights gained from ethnography, the author argues that spending the time and money to do true ethnography pays off in the end with richer insights.
In Case You Missed it...February 2008: News and notes on marketing and research: low-sodium products; seniors; men's personal care
They’re older so you need to be wiser: The rise in the median age of U.S. consumers will have significant implications for the marketing strategies pursued by corporations, particularly with regard to the development of new products targeted at elderly consumers. Researchers asked to assist in these efforts will face similar challenges in terms of the methodological and analytical approaches used with this important segment. This article discusses issues related to the design and management of primary research among senior consumers and provides direction for firms developing or reviewing their approach to this area of research.

See more articles on this topic

There are 16 articles in our archive related to this topic. Below are 5 selected at random and available to all users of the site.

Research shows niche in older adult market for "Grandparents" magazine: Better Homes & Gardens Grandparents, the latest addition to Meredith Corp.'s special interest magazines, was started when research revealed a market for a magazine designed for people 50 or older. Valley Forge Information Service identified the market niche with QUEST, the firm's national telephone omnibus survey.
Segmentation study aims to help marketers understand diverse seniors market: Arguing that segmentation is a fundamental first step in reaching the mature market, the author explores results from her firm’s ongoing study of consumers aged 50 and older, comparing and contrasting the characteristics of a number of subsegments with the mature age groups.
Sounding out the market: Our world is increasingly becoming one of disposable goods. This article discusses Songbird, a new disposable hearing aid designed to last 40 days, including the crowded hearing aid market, testing, and marketing.
Old folks ain't old folks anymore: People in marketing and advertising need to drastically alter their perceptions of 50-plus consumers, as Baby Boomers turn 50. There will be a need to look more closely at the social and economic changes that characterize today’s mature market, and advertisers will need to change their strategies accordingly. The mature market is growing in number and affluence. Also mentioned are specific actions the travel industry and certain companies are taking in regard to the mature market’s shift.
Observations on researching seniors: The number of senior citizens in the United States is growing. Learning how to work with this segment of the population will be increasingly important for market researchers. This article discusses researching seniors.